THE SHOP

August '18

Issue link: http://read.uberflip.com/i/1001888

Contents of this Issue

Navigation

Page 37 of 171

32 THE SHOP AUGUST 2018 T here are few more famous builders than Troy Ladd, owner of Hol- lywood Hot Rods, who recently moved into a new space and continues to garner accolades with his own take on traditionalism. Unlike most hot rod builders, Ladd began his second career after studying business and obtaining a bachelor's degree from Vanguard University in Costa Mesa, California. While he enjoyed building cars in his spare time, he was not happy in a white-collar corporate job and conse- quently took the plunge in 2002 to exit corporate life and open his own shop in Beautiful Downtown Burbank. Naming it Hollywood Hot Rods was all part of Ladd's big plan as he knew that selling T-shirts and other merchandise con- taining the word Hollywood made marketing sense. He was right. His shirts became the number-one selling brand in the Petersen Automotive Museum in Los Angeles. Ladd's first shop in Burbank had an unas- suming facade located on a small street that ended at Interstate 5. Unfortunately, that building, like so much of Los Angeles, is slated for redevelopment and Ladd spent the last couple of years looking for a suit- able building to buy. Eventually he found a 4,300-square-foot facility not too far from his old shop at 2617 N. San Fernando Boulevard, Burbank. MAKING A NAME Hollywood Hot Rods first came to the public's attention when Ladd won the 2005 Goodguys Rodder's Pick with Big Sister, a '32 Ford built on the Rides TV show. Two years later he was a finalist in the Grand National Roadster Show's America's Most Beautiful Roadster (AMBR) competition with Respect Tradition, a Hemi-powered Deuce roadster. The copper lowboy went on to win the Best 1932 Ford Roadster award at the Goodguys Del Mar Nationals. That was followed by the Outstanding Elegance 32 THE SHOP AUGUST 2018 HollywoodHot Rods Gets a New Home By Tony Thacker With plenty of projects & a new TV show, Troy Ladd is still going strong. With a new home for Hollywood Hot Rods, plenty of projects and an upcoming TV show, Troy Ladd is staying plenty busy.

Articles in this issue

view archives of THE SHOP - August '18