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PHOTO CREDITS: GETTY IMAGES HOSPITALITY PPHG gets a brand refresh; focuses on sincerity 16 DESTINATION: JAPAN Experiences at sea and on the rails 10 PRODUCT: SHOPPING McArthurGlen's Ratinaud: From shopper to marketer 6 TRAVEL AGENT What agents need to know about NDC 22 MUSIC TOURISM FESTIVAL MUSIC > P8 THE RHYTHM OF Published by Northstar Travel Media Singapore Pte Ltd ISSN 2382-6061 MCI (P) 005/07/2018 PPS 1849/09/2014 (025581) JULY 2018 Music festivals in Asia are steadily picking up speed to become important tourism drivers for destinations with their exciting and immersive experiences that cater to travellers and tourists alike. > P8

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