Sign & Digital Graphics

August '18

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S I G N & D I G I T A L G R A P H I C S • August 2018 • 55 'Our Own Dog Food' Mac Nagaswami of Carvertise decided it was time to do a wrap for his own company. "We run hundreds of marketing campaigns across the country by wrapping everyday con- sumer cars," Nagaswami says. "Clients range from Lyft, Amazon, Discover, Crayola, Benjamin Moore… all the way down to regional higher education institutions and hospitals. I started this company in 2012 while still in college, and we have had 150% year over year growth since then. We're now a shop of 16 employees (to double next year) located in Wilmington, Delaware. "We decided that it was time for us to 'eat our own dog food' and create a Carvertise marketing campaign that would truly show what this media format is capable of doing. We landed on a geo- metrical camouflage design that incorporates our brand colors of black, red, and white. The red material is Avery Dennison Chrome Red Conform, the black material is 3M 1080 Dead Matte Black, and the white is 3M 1080 Satin White Pearl." Just Add Butter Alex Diaz of Printer's Cove in Miami sent us this Ford Transit the shop wrapped for the Fresh Stone Crabs delivery van. "This is definitely an eye catcher with their exotic stone crab design for the lower half of the vehicle," says Alex Diaz. The wrap was designed and wrapped by Damaso Diaz, President of Printers Cove. SDG

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