Potato Grower

August 2018/IGSA

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20 POTATO GROWER | AUGUST 2018 "About as humble a start as can be had." That's how Kettle Brand describes the company's early days on its website. The company has come a long way since its first chips were delivered with a beat-up old van in 1982. Today, the Salem, Ore.- based company is indisputably a major player in the U.S. chip market, relying on unique flavors and recipes, sound con- sumer relations, and trusted growers. A few years back, seeing an opportunity to enhance the transparency on which it prides itself, Kettle launched a program it dubbed Tater Tracker. A website was built to showcase each of Kettle's grow- er partners—about 20 scattered around On the By Tyrell Marchant Photos courtesy Kettle Brand Kettle Brand's Tater Tracker program invites consumers onto farms In his Tater Tracker video, Oregon grower Mark Trotman explains to consumers, "I love seeing a crop being grown and being able to see the fruits of your labors."

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