20 POTATO GROWER | AUGUST 2018
"About as humble a start as
can be had."
That's how Kettle Brand describes the
company's early days on its website. The
company has come a long way since its
first chips were delivered with a beat-up
old van in 1982. Today, the Salem, Ore.-
based company is indisputably a major
player in the U.S. chip market, relying on
unique flavors and recipes, sound con-
sumer relations, and trusted growers.
A few years back, seeing an opportunity
to enhance the transparency on which it
prides itself, Kettle launched a program
it dubbed Tater Tracker. A website was
built to showcase each of Kettle's grow-
er partners—about 20 scattered around
On the
By Tyrell Marchant
Photos courtesy Kettle Brand
Kettle Brand's Tater
Tracker program
invites consumers
onto farms
In his Tater Tracker video, Oregon grower Mark Trotman explains to consumers, "I love seeing a
crop being grown and being able to see the fruits of your labors."
