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age reduction across country. The intent for Three S Ranch is
to get into niche markets or come up with ways to increase
yield.
"It's a necessity to touch on those growing markets within
a shrinking one," Smith says. "We want to focus on technol-
ogy as well, especially concerning efficiency and storage."
As a young farmer, Smith has noticed that embracing new
ideas and mixing them with old is easier for him than it
might be for older growers. He is president of the Blanca
Potato Board, and his education at Colorado State Universi-
ty in finance has made him financial controller of the ranch.
Three S Ranch has a long-term vision to be the premier
seed store in the San Luis Valley, and it appears that collab-
oration and technology are helping them get there.
