the country, depending on the year—to
the folks buying Kettle chips. Packag-
ing invites consumers to view the web-
site, where they can get to know growers
through brief biographies and on-farm
videos.
"As a brand, we're committed to sustain-
ability and transparency," says Kettle se-
nior brand manager Julie Balzer. "What
better way to further our commitment
than to show our fans exactly where their
chips come from? Plus, it's a fun way to
give our growers their well-deserved time
in the spotlight."
Most of the things Kettle growers say on
the Tater Tracker website and videos won't
come as a shock or seem particularly pro-
found to fellow growers. But to consum-
ers who are wholly unfamiliar with what
goes into producing a bag of chips, simple
explanations of life on a potato farm can
create a deep, abiding, necessary sense of
trust:
• Kevin Thaemert: "Watching all of the
hard work our dad put into the farm and
seeing the results from his work at the end
of every year was really an inspiration."
• Jason Walther: "Farming is a way of life,
and it becomes a part of who you are."