Potato Grower

August 2018/IGSA

Issue link: http://read.uberflip.com/i/1006985

Contents of this Issue

Navigation

Page 44 of 55

the country, depending on the year—to the folks buying Kettle chips. Packag- ing invites consumers to view the web- site, where they can get to know growers through brief biographies and on-farm videos. "As a brand, we're committed to sustain- ability and transparency," says Kettle se- nior brand manager Julie Balzer. "What better way to further our commitment than to show our fans exactly where their chips come from? Plus, it's a fun way to give our growers their well-deserved time in the spotlight." Most of the things Kettle growers say on the Tater Tracker website and videos won't come as a shock or seem particularly pro- found to fellow growers. But to consum- ers who are wholly unfamiliar with what goes into producing a bag of chips, simple explanations of life on a potato farm can create a deep, abiding, necessary sense of trust: • Kevin Thaemert: "Watching all of the hard work our dad put into the farm and seeing the results from his work at the end of every year was really an inspiration." • Jason Walther: "Farming is a way of life, and it becomes a part of who you are."

Articles in this issue

Archives of this issue

view archives of Potato Grower - August 2018/IGSA