RV PRO

August '18

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34 • RV PRO • August 2018 rv-pro.com R V M A N U F A C T U R E R S O ver the past few years, the Cherokee brand has quietly but methodically risen to become Forest River's best- selling fifth wheel brand and the fifth best-selling fifth wheel in the United States. After logging a 92.6 percent year-over-year market share gain through April, Cherokee's portion of the Forest River corporate "pie" will likely reach 30,000 units by year-end, according to RV PRO estimates. (Editor's note: For reporting purposes, the Cherokee product umbrella encompasses the Cherokee, Alpha Wolf, Arctic Wolf, Grey Wolf, Wolf Pack, Vengeance and Wolf Pup brands.) Market data firm Statistical Surveys benchmarked Cherokee travel trailer and fifth wheel sales nationally through April 30 at more than 5 percent of all national sales and the single-largest towable division by unit sales for Forest River (see Figure 1 on page 36). Cherokee's formative years occurred well before Bryan Wal- czak, sales manager for Cherokee laminate products Arctic Wolf and Alpha Wolf, came to the RV manufacturer in 2015, but, relying upon some oral history, he relates how the various Forest River divisions in those early years would send their obsolete materials to the plant in Goshen, Ind., where the company's first stick-and-tin travel trailers were built. Forest River's leading fifth wheel brand continues its notable sales performance by offering a winning portfolio of floorplans that are light-duty truck towable. By Steve Bibler Cherokee Nation

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