Printwear

August '18

For the Business of Apparel Decorating

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Jennifer Elgin is a freelance writer and broadcaster, covering fashion and sports beats for various media outlets. She at- tended the School of Journalism at the Uni- versity of Colorado at Boulder, where she earned her Bachelor of Science in broad- cast journalism. She loves fashion, fishing, the color red, traveling, and sports. She currently resides in Denver. A great midweight fleece is essential- ly seasonless, and these garment- dyed fleeces are super soft, right out of the box. (Images courtesy Comfot Wash) Soften Up! A Look at Everyone's Favorite Fuzzy Fabric B Y J E N N I F E R E L G I N T hey keep us warm on summer days spent in movie theaters and muse- ums where the air conditioning blasts on full arctic chill, as well as those calm winter weeks with a surprisingly pleasant weather forecast despite the date. The material is perfect for athletic warm-ups and cool-downs, as well as for the bleachers full of fans glued to the action. There's also an unashamed demographic of people who have clothes for leaving the house, and those for living in the house, and the switch between the two wardrobes can happen within moments of crossing the front door threshold. But we've come a long way since the days of re- garding the soft knit fabric we call fleece as sim- ply traditional outerwear or home-only pajamas. These garments are now as fashionable as they are functional, and the trends being served this season put the pieces front and center––no lon- ger as supporting cast members. OUR LOVE AFFAIR WITH FLEECE We can associate fleece goods and the way they make us feel all the way back to a beloved baby blanket that we carried until it eventually crumbled, or to a favorite He-Man sweatshirt we 36 || P R I N T W E A R A U G U S T 2 0 1 8

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