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MCA-JULAUG-18-EBOOKv2

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Planner's Portfolio Meeting Strategies 16 JUL-AUG 2018 MEETINGS & CONVENTIONS MCMAG-ASIA.COM The advantages of long-haul meetings and how to make the best of the trip WORDS ANDREA DOYLE W atching the Northern Lights frolic in the sky while soaking in Iceland's Blue Lagoon. Joining a Ryukyuan dance troupe in Okinawa. Spending an afternoon immersed in the Maori culture of New Zealand. Unique experiences like these, while unforgettable for attendees, are not enough by themselves to justify holding an event outside of the United States. A decision like that has to take a diverse array of variables into account. Here are some handy guidelines for identifying when it is prudent to select a long-haul destination as a meeting site, along with some best practices for getting the most out it. THE ORDINARY ESCAPE

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