Northstar

LE MERIDIEN SAIGON 3C Ton Duc Thang Street District 1, Ho Chi Minh City, Vietnam T +84 28 6263 6688 lemeridiensaigon.com Uncover all that your destination has to offer. Let Le Méridien Saigon help you experience travel with unwavering curiosity through sensorial moments and unexpected experiences. Engage your senses at lemeridiensaigon.com ENCOUNTER THE UNEXPECTED ©2017 Marriott International, Inc. All Rights Reserved. Preferred Guest, SPG, Le Méridien and their logos are the trademarks of Marriott International, Inc., or its affiliates. More room and dining offers N 10° 46' W 106° 42' DESTINATION UNLOCKED Untitled-1 1 6/27/18 1:52 PM JUL-AUG 2018 23 MEETINGS & CONVENTIONS MCMAG-ASIA.COM MORE EXPERIENCES It is no surprise that the appeal of a unique experience trumps traditional rewards of free hotel nights. Hotel brands with more successful loyalty schemes are working to expand the diversity of what they can oer guests beyond the walls of the hotel. "We are very much focused on giving our members rewards they want and not just points. We recently acquired John Paul, a world-renowned concierge business, which will help us to deliver even more unique experiences and benets for our members," said Ng of AccorHotels. Marriott International comes out ahead as a strong contender as it leverages loyalty members' data to oer over 8000 dierent travel experiences across music, sports, food and culture. "The Ritz-Carlton, for example, "The Ritz-Carlton, for example, launched an inspiring initiative called Impact Experiences, which allows guests to immerse themselves in the local culture..." MEI XUE YING, DIRECTOR, LOYALTY MARKETING, ASIA PACIFIC, MARRIOTT INTERNATIONAL INTERNATIONAL launched an inspiring initiative called Impact Experiences, which allows guests to immerse themselves in the local culture through community experiences like planting mangroves in Bali or building bird nests for migrating species in China," said Mei of Marriott International. Hyatt doesn't tail too far behind by oering creative break sessions that allow attendees to experience a bit of the venue's surrounding locale, should they not have time to seek it themselves during a business trip. "[Hyatt] can arrange to bring the local experience into the meeting. This could include bringing in local vendors to display their local crafts for guests who do not have time to purchase souvenirs for family and friends back home," said Chorengel of Hyatt Hotels & Resorts.

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