Northstar

Newsline Research SOURCE: M&C RESEARCH SURVEY OF 120 MEETING PROFESSIONALS PHOTO AND ILLUSTRATION CREDITS: GETTY IMAGES 8 JUL-AUG 2018 MEETINGS & CONVENTIONS MCMAG-ASIA.COM How would you like to feel after leaving a meeting? What's an Ideal Meeting? WORDS LOREN G. EDELSTEIN Planners take a middle road on formats, tech, more S ome innovative elements are welcome, but meeting planners don't want to go overboard with uid schedules and the latest gadgets. Most of the 120 respondents to M&C's recent survey are happy with the typical duration of meetings, varied session formats and other details. More than one-third would like meetings to be a life-changing experience. 49% It is a vital part of my process from start to finish. 41% I use some tech-based tools but also do a lot manually. 10% I take a hands-on approach and don't use much technology. FAST FACTS Which best reflects your use of technology in the planning process? With which of the following statements do you agree? 61% Some tech is enough; I don't need or want to use all the tools available. 29% The more the merrier; apps, smart badges, etc., the experience. 10% I prefer low-tech/ no-tech meetings; personal connections aren't tech-based. What types of educational formats do you prefer? (Select all that apply) 80% 58% 48% 43% 36% What type of meeting schedule do you prefer? 59% Satisfied and motivated to apply what I've learned, follow up with new contacts, etc. 36% Wowed, awed and inspired; anxious to share how it was a life-changing experience 5% If I've met my objectives and nothing surpris- ing or dramatic happened, that's good by me. Are meetings generally of the right duration to meet the hosts' and participants' objectives? How important do you consider the following qualities of a meeting destination? How important do you consider the following elements of the meeting experience? Charitable component (activity, benefit or donation) Outdoor events/activities Wellness initiatives Unique destination experiences Recreational activities/attractions Restaurants/dining scene Leisure appeal/reputation Ease of access (direct flights, train, etc.) Appeal of venue surroundings/neighborhood Perceived safety/security Very structured, without too many choices 17% Somewhat structured, with options and ample breaks Fluid schedule with many options and chunks of free time 3% 80% 53% 10% 37% 16% 47% 30% 6% 48% 45% 7% 29% 50% 17% 3% 7% 38% 37% 15% 3% 21% 53% 21% 3% 56% 36% 8% 3% 19% 46% 24% 8% 5% 24% 48% 18% 5% 11% 40% 32% 11% 6% 29% 33% 27% 8% 3% n Extremely n Very n Somewhat n Not very n Not at all n Often could be shorter n Often could be longer n Duration seems right n Not very n Not at all n Extremely n Very n Somewhat 1% 1% 1% Facilitated workshop-style, participatory session Professional speakers delivering presentations Informal discussions among small groups Short (15- to 20-minute) presentations Unconventional room setups and formats

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