September '18

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36 THE SHOP SEPTEMBER 2018 36 THE SHOP SEPTEMBER 2018 rent supporters from your local business page will be able to find and follow you on Instagram. Add the Instagram page info under your company bio on all other free platforms: Google, LinkedIn, Yelp, etc., in addition to the Facebook business page. Most people have a "like us on Facebook" icon set up on their website—simply add the Instagram icon with your Instagram URL and arrange the icon next to the Facebook icon or any other social media pages you have up on your website. If you still hand out paper products to retail customers or dealers, make sure your social media handles are featured on the front cover of any brochure you print. Not only do we feature our handles on the cover of our magazine, we now have them on the front of all employee business cards as well. These are simple ways to build a following. A way to get new followers is to take pic- tures of a customer's vehicle you've finished and let the customer know you're posting Because our business at Top Coverage involves serving dealership clients, we've had good luck posting before-and-after photos of upgrades we've installed. We always refer any product questions to the dealerships for follow-up. FIND THEM ON Followers are interested in the inner-workings of your shop environment. Instagram Introducing your hard-working staff through your social media channels adds personality.

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