September '18

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4 THE SHOP SEPTEMBER 2018 \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\ \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\ © 2018 National Business Media, Inc. All rights reserved. THE SHOP (ISSN 2380-7415) is published monthly by National Business Media, Inc., 2800 W. Midway Blvd, Broomfield, CO 80020; (303) 469-0424; FAX (303) 469-5730. Subscription rates in the U.S.: One year, $45; Two years $80; Three years $108. Canada: One year, $76; Two years, $142; Three years, $201 (U.S. Funds). Mexico/International: One year, $98; Two years, $186; Three years, $267 (U.S. Funds). Periodicals Postage Paid at Broomfield, CO 80020-9998 and additional mailing offices. USPS/National Business Media Automatable Poly. POSTMAS- TER: Please send address changes to THE SHOP, PO Box 460651, Escondido, CA 92046-0651. All items submitted to THE SHOP become the sole property of THE SHOP and National Business Media, Inc. and may not be reproduced without the written consent of the publisher. Advertisers and/or their agencies, jointly and severally, assume all liability for printed advertisements in THE SHOP. Opinions expressed in THE SHOP may not necessarily reflect the opinion of the magazine's editor, its management or its advertisers. Letters, photographs and manuscripts welcome. oes it feel like your business keeps getting busier and busier? If so, you're not alone. The automotive specialty equipment market experienced an eighth straight year of post-recession growth in 2017, reaching $43 billion, according to the 2018 SEMA Market Report. The results represent 4 percent growth over the previous year and appear to be good news for aftermarket shops. "Returns have been solid across the industry, from per- formance to appearance to handling products," says Gavin Knapp, director of market research for the Specialty Equip- ment Market Association. "Judging by the number of new products at the most recent SEMA Show, it seems that our industry is innovating at an increasing pace." Much of that innovation is occurring at the OEM level, where radical changes are hap- pening quickly. "Driver assist systems that bring automatic braking or steering are already becoming common on new cars," Knapp notes. "Engine technology is morphing as companies work for better gas mileage, while trying not to sacrifice power." And, while fully autonomous vehicles have been in the news a lot lately, "I don't expect them to become a significant piece of the consumer vehicle market for quite some time," he adds. Not surprisingly, youthful drivers appear to be steering new trends. "Young people, who make up a big chunk of our market, have access to an entirely dif- ferent set of vehicles than previous generations and an innate connection to technology that colors their accessorization and shopping habits," says Knapp. "These types of changes require our industry to keep innovating through 2018 and beyond." Highlights from the 82-page report include: • Light truck products accounted for $12.44 billion (29 percent) of sales in 2017 • In-store purchases accounted for roughly two-thirds of all retail sales in 2017 • 33 percent of all specialty equipment consumers were younger than 30 Will the bubble burst? Knapp points out that, despite some uncertainty brought on by current U.S. economic and trade policies as well as unpredictable new vehicle trends, con- sumer confidence remains high, unemployment is down and discretionary spending is up. "As long as consumers continue to feel prosperous, our industry should continue to see sales growth through 2018," he predicts. The 2018 SEMA Market Report has additional details about the state of the industry and how products are bought, obtained and installed. It also includes a look at specialty automotive consumers, key industry and economic trends, and vehicle insights. The free report is available for download at It Keeps Growing & Growing… D \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\ DRIVER'S SEAT PUBLISHER REGAN DICKINSON EXECUTIVE EDITOR JEF WHITE DIGITAL CONTENT EDITOR ANTHONY BOWE ART DIRECTOR IVETH GOMEZ GRAPHIC DESIGNER LINDA CRANSTON EASTERN TERRITORY SALES MANAGER WENDY MILES WESTERN TERRITORY SALES MANAGER RYAN WOLFE SALES SUPPORT ERIN GADDIE TECHNICAL CONTRIBUTOR MIKE MAVRIGIAN CONTRIBUTING WRITERS JOANN BORTLES, JOHN CAROLLO, PATRICIA KAOWTHUMRONG, JAMES MAXWELL, COURTNEY LEIGH PAHLKE, JOSH POULSON, JASON R. SAKURAI, BRETT SOLOMON, TONY THACKER. NATIONAL BUSINESS MEDIA PRESIDENT & CEO ROBERT H. WIEBER JR. VICE PRESIDENT/INTEGRATED MEDIA JOHN BENNETT VICE PRESIDENT/PUBLISHING DAVE POMEROY VICE PRESIDENT/FINANCE KORI GONZALES, CPA VICE PRESIDENT/NBM EVENTS SUE HUEG, CEM, CMP VICE PRESIDENT/AUDIENCE LORI FARSTAD DIRECTOR OF IT WOLF BUTLER MULTIMEDIA PRODUCER ANDREW BENNETT Jef White Executive Editor

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