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FRUIT GROWERS NEWS 2 | Fruit Growers News | 2019 MEDIA KIT Why Choose Fruit Growers News? Print Publications Fruit Growers News Good Fruit Grower American Fruit Grower Country Folks Grower E-Newsletters Websites Webinars Social Media 79% 65% 60% 24% 40% 10% 1% 21% 14% 9% Audited circulation 1 consisting of: [1] June 2018 AAM Audit Statement Total Market Access Save time and resources by utilizing our team to create a customized multimedia program to reach your target audience. PRINT E-NEWSLETTER CUSTOM WEBSITE SOCIAL MEDIA EVENTS June 2016 | Volume 55 | Issue 6 Pathologist hits back against fire blight India's apples grow best high in the mountains Full-contact haunting growing in popularity 6 9 18 See SKIRMISH, page 5 Agnissit harum voluptae. Pudis sit velis plit aut aut verit aceatquis eum nis enis restis dolupta tempore ssitat ant. Another lawsuit assails UC's strawberry breeding program By Matt Milkovich Managing Editor For the second time in as many years, the University of California's (UC) strawberry breeding program nds itself the subject of a lawsuit. •is time around, the lawsuit was led by California Berry Cultivars (CBC), a private breeding company. CBC sued UC's regents in early May, due to the "systematic demise of the UC Davis strawberry breeding program." •e suit listed claims against UC for "breach of contract, conversion, breach of duciary duty, breach of the implied covenant of good faith and fair dealing, and unfair competition." •e company was seeking "equitable and monetary relief for injuries that have been, and will continue to be, caused by UC's incompetence and unlawful conduct," according to a CBC press release UC Davis claimed that its breeding program continued to be "robust," and that it remained committed to keeping the fruits of the program available to all California growers. •e university won the opening round of the lawsuit, when U.S. District Judge Vince Chhabria rejected CBC's request for a temporary restraining order that would have forced UC to turn over copies of its breeding program's plants to a third-party grower. In denying the request, Chhabria wrote that CBC "has not shown a likelihood of success on the merits" of the case, according to •e Sacramento Bee. Turbulent transition •is is now the second lawsuit led over concerns about the future direction of UC's strawberry breeding program. •e rst came in October 2013, when the California Strawberry Commission (CSC) sued UC Davis. CSC was concerned about the impending retirements of Doug Shaw and Kirk Larson, UC's longtime strawberry breeders, who had announced that they would retire from the university to form a private breeding venture (which became CBC). CSC, an agency of the state government that represents the research interests of California's strawberry growers, claimed that the creation of a private breeding venture would leave the UC program at a "distinct competitive disadvantage," since it would redirect most of the public program's expertise, facilities and genetic material toward private prots. •e university claimed that the allegation that it was not taking steps to continue its breeding program was a misconception, and led STRAWBERRY SKIRMISH UC senior technician Eduardo Garcia, left, and lab manager Charlotte Acharya place young strawberry plants in a UC Davis field. Photos: Gregory Urquiaga/UC Davis 1. Fruit growers across the nation ranked the magazine as their #1 industry resource. 2. 100% Qualified Circulation. 1 3. Business-to-business print publications continue to dominate. 2 4. 65% of growers say Fruit Growers News is their most valued publication. 3 Preferred Resources for Industry Information 2 Most valuable trade magazine 3 [3] Source: December 2017 Signet AdStudy [2] Source: 2018 readership survey Videos Growers Packers/Shippers Crop Consultants Pest Control Advisors Processors Extension Educators Government Agencies Agriculture Associations Researchers Suppliers/Equipment