Great American Media Services

LGR 2019 Print Media Kit

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In 10 visually stunning tabloid issues a year, Lawn & Garden Retailer (L&GR) delivers news, products, design ideas and solutions to inspire retailers and grow sales. We are the garden center retailers' No. 1 resource for creative displays and product solutions. NO. 1 INSPIRATION, INFORMATION RESOURCE WEBINARS Thought-leadership opportunities provided through educational presentations. HORT TV Put your company video in front of garden center retailers on LET'S TALK An e-newsletter focused on a specific topic or category to keep readers up to date and help them deal with the different challenges they face. SPECIAL PROGRAM 2019 MERCHANDISER OF THE YEAR An esteemed panel of judges selects the retail garden center that has set the bar in merchandising displays. TOP 5 REASONS WHY L&GR IS YOUR BEST BUY RETAIL REPORT Twice-monthly e-newsletter, sent to more than 9,500 industry professionals. LANDSCAPE CULTURE Monthly e-newsletter, sent to more than 9,500 garden centers that offer landscape services. MARKETING PARTNERS PROGRAM Your custom, exclusive marketing message emailed to select groups of readers. BANNER AND MEDIUM RECTANGLE Direct links from to your website. TARGETED OPPORTUNITIES With L&GR's website, e-newsletter advertising and sponsorship opportunities, you can quickly deliver your marketing message to a broad target audience — messages our audience can view 24/7 on any device. Whether you're announcing a new product line or upcoming trade show participation, this is where you need to be. 1 2018 Circulation Statement 2 Corporate Readership Study 2017 1. MOST REACH A total of 16,451 1 garden center professionals receive L&GR — qualified subscribers who add up to entire retail market coverage. 2. BEST READ L&GR's circulation is 100% qualified. 1 Little wonder then, that in response to a survey, readers ranked it as the most-preferred, most-useful and most-read of all industry publications. 2 3. BIG, BOLD, COLORFUL As the only industry publication in a tabloid format, L&GR provides its advertisers with more real estate to make a big impression. This size also means product profiles and images make a larger impact with readers. 4. PURCHASE AUTHORITY 91.4% of subscribers are retail garden center decision-makers 1 who specify, approve or purchase products in multiple categories, including: • Water Gardening • Pots and Planters • Birding and Nature • Giftware • Garden Accents and Statuary • Landscape Services 5. PERFECT BLEND: HOW TO AND WHAT WITH In every issue, L&GR serves up the industry news and product information that help garden center retailers stay ahead of the trends and remain competitive. Practical advice, how-to articles, big colorful product images — only L&GR delivers the perfect blend. FULL-SERVICE OUTLET FOR CUSTOM CONTENT Need company collateral? Videos? Market research and data? Rehabbed website? Our in-house creative team can deliver custom content and market data that help you up your game. Learn about the options from your Integrated Media Consultant.

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