Issue link: http://read.uberflip.com/i/1018739
34 POTATO GROWER | SEPTEMBER 2018 MOSES LAKE 1429 Pioneer Way 509-765-0988 OTHELLO 1415 S 1st Ave 509-488-5222 PASCO 5806 N Industrial Way 509-543-7166 RDO Equipment Co. is your potato equipment headquarters. From equipment, to parts, to service, RDO Equipment Co. is your partner in the field, at the farm, and on the job. Call us today to see what we can do for you. www.rdoequipment.com Commitment to you and your land. RDO does that. 1957-28RDOEquipment13h.indd 1 5/29/18 9:15 AM HERE WE GO AGAIN… Big Idaho Potato 2.0 takes off across America Idaho Potato Commission By Frank Muir President & CEO Keep your eyes peeled, because the Big Idaho Potato Truck is traveling across America promoting Idaho's most famous crop. and was included in more selfies than we'll ever be able to count. Millions of folks have taken photos and posted them on their own social media accounts. And, during its time on the road, the Truck has done some pretty cool things: •Traveled on a barge around New York Harbor in front of the Statue of Liberty and under the Brooklyn Bridge •Took a lap on a NASCAR track in the Poconos •Appeared in many iconic parades, including the Memorial Day Parade in Washington, D.C.; Chicago's St. Patrick's Day Parade; the SeaFair Festival Parade in Seattle; and the Pro Football Hall of Fame Parade in Canton, Ohio Big things are happening at the Idaho Potato Commission (IPC). We recently launched the highly anticipated new Big Idaho Potato Truck, otherwise known as Big Idaho Potato 2.0. Those of you who have followed its seven-year journey know that we introduced the original Big Idaho Potato Truck in 2012 in celebration of the IPC's 75th anniversary. It was only supposed to be on the road for one year, but it was an instant success from coast to coast. Folks devoured it, and the media couldn't get enough of it! So, we said, "Okay, one more year." Now, here we are seven years later, and the Big Idaho Potato Truck Tour couldn't be any more popular; it's literally become a part of American pop culture. Even though the original potato became a little too road-worn, we knew we couldn't end the Tour. Instead, we built 2.0. For a potato that was only built to last a year, it certainly outdid itself. During its seven years, the Truck traveled approximately 155,000 miles, visited over 7,200 cities, The IPC's Tater Team unveiled the new Big Idaho Potato Truck at a public event in mid- June at an Albertsons in Eagle, Idaho.