The
old trope
that print
is dead is
just lazy
thinking.
"
"
Linda Thomas Brooks,
president and CEO of the
MPA—the Association of
Magazine Media.
Magazines work! Here are the facts:
Audience for print and
digital magazines increased
by 3.3 million adults 18+
from 2016-2017.
Adults 18-49 trust and
immerse themselves in
magazine media more
deeply than other media,
ranking magazines highest in the
following categories:
Inspires me in my own life
Brings to mind things I enjoy
Is relevant to me
Trust to tell the truth
Affects me emotionally
A treat for me
65% of readers
take action
after seeing a print magazine ad,
regardless of size or placement.
1-2
exposures
3-4
exposures
5+
exposures
7.3
10
10.8
11.7
13.8
14.2
17.6
18.4
12.2
16.9
Each time a reader sees your ad, their
desire to buy your product increases
and they think more positively about
your company
Data is Delta. Delta=Exposed-Control.
Number of respondents: 1-2 exposures n=60,259;
3-4 exposures n=12,638; 5+ exposures n=14,789
brand favorability
brand purchase intent
print ad awareness
brand awareness
3
1
4
51.5 minutes
Average time spent per issue
48.3 minutes
Digital issue not far behind
5
Source: GfK MRI Starch Advertising Research July 2016-Jun 2017
2
Increased ad
exposure makes
you money
9.5
8.3
