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49 SEP-OCT 2018 MEETINGS & CONVENTIONS MCMAG-ASIA.COM Attention-Grabbing 3D Digital Signage Event signage has come a long way from displaying static information. At a recent industry event, Melbourne-based tech company Seen Technology showcased Hypervsn technology from Kino-mo that transforms 2-D videos into stunning 3-D holographic images that appear to hover in the air. Immersive Event Planning with AR Magic Leap launched a mixed reality headset Magic One Leap that connects the digital world with the real world. Users can view virtual objects in the physical environment with the help of light field technology. This function may help event organisers communicate creative ideas to the clients during the planning process. Enhanced Reality with Projection Mapping Projection mapping adds another dimension to the event experience - from one of excitement like the opening ceremony of Commonwealth Games 2018 (pictured above) to one of relaxation in a nature-inspired wellness lounge on the show-floor. Great content aside, you need innovative hardware to immerse audience in the experience. Eye-Catching Visuals for Multi-Screens Why limit your brand story to just one screen? Digital storytelling that weaves in strong visual and audio content across multiple screens is a great way to engage your audience. The new Christie Spyder X80 multi- screen windowing processor delivers the pixel canvas for giant projection surfaces such as the on-stage panorama at the Adobe Summit 2018 that was more than 450 feet long. High-Impact Visual with 8K TV Audiences nowadays, especially digital natives, are used to 4K screen resolution. Samsung unveiled the 85-inch 8K TV with 33 million pixels (that is a huge jump compared to the eight million pixels for 4K TVs). 5 TRENDS TO WATCH IN AV TECHNOLOGY WORDS MONICA LI Benz E-class model zipping across a highway to immerse guests in a vivid visual experience. Organisers also broadcasted the launch in real-time to adjacent meeting rooms through a live feed feature connected to the LED TV, which was controlled via a hidden Audio-Visual Control Room. Sands Expo and Convention Centre WOW FACTOR: P10mm LED walls and laser projectors and audio speakers From corporate to consumer events, leveraging technology has enabled Sands Expo and Convention Centre to create immersive experiences for mega events. The ongoing expansion of its technology inventory for meeting and events has added new two high- resolution LED video walls, upgrades to its range of laser projectors and rst-to-market Meyer LYON and LEOPARD series speakers. Planners will be able to make use of a 100sqm, 10mm LED screen for outdoor events at its Event Plaza and a 50sqm, 2.8mm screen for indoor events. The venue recently hosted Marvel Studios' Avengers: Innity War fan event in April, which featured live feeds and movie screenings within the expo halls of Sands Expo and Convention Centre and a sound and lighting set- up on the Main Stage at the outdoor Event Plaza. To create the light and sound sequence, Marina Bay Sands worked with Disney to dress up the Main Stage, deploying over 50 Meyer speakers and NEXO ampliers, nearly 90 P10mm LED walls, and over 60 Vari-Lite VL 4000 spot and wash lights as well as JB A12 lightings. Opening ceremony of Commonwealth Games 2018