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MCA-SEPOCT-18-EBOOK

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17 SEP-OCT 2018 MEETINGS & CONVENTIONS MCMAG-ASIA.COM T he second edition of Asia Business Meet (ABM) 2018 drummed up a strong momentum from the success of its inaugural event. Held from July 23 to 26 at Marina Bay Sands, this year's event brought together a curated group of premium buyers from US, Europe and Asia, while a strong representation of suppliers saw international hotel chains, key convention and visitor bureaus and other agencies being represented. Asia Business Meet 2018 was hosted at Marina Bay Sands with a strong attendance from 150 elite MICE professionals in the region. WORDS ESTHER FAITH LEW, NAOMI NEOH AND WILL CHIN Said Irene Chua, group publisher, Northstar Travel Media Asia: "We are pleased that this year has seen a very strong participation from new destinations and leading global hotel chains. In fact, there is a 35% increase in supplier organisations this year, of which 50% are new participants. It gave our qualied buyers a valuable opportunity to be more comprehensive in their search for suitable suppliers. With each year, we aim to bring to the table more suppliers and buyers - in terms of quality and variety - so that ABM will serve as a platform that introduces the best of Asia's rich oerings to the international MICE industry." "We want ABM to be an event that highlights the best of Asia. Year on year, it has grown in numbers, and while the show has been hosted in Singapore, we will be looking to take it to other countries to reect its focus on the region. One of the best things about doing MICE business is to be able to experience the destination, and we hope for buyers to be able to enjoy what Asia has to oer," said Janet Tan-Collis, president, SACEOS. ABM is viewed by the industry as an ideal showcase of MICE professionals coming together for targeted 1-2-1 business matching sessions that translate into actual leads and opportunities. During the one-day session, buyers Let's talk business! L-R: Jeannie Lim, Singapore Tourism Board; Irene Chua, Northstar Travel Media Asia; Janet Tan-Collis, SACEOS; Lynette Ang, Sentosa Development Corporation; and Cara Puah, Resorts World Sentosa. "This year has seen a strong participation from new destinations and leading global hotel chains. There is a 35% increase in supplier organisations, of which 50% are new participants." IRENE CHUA, GROUP PUBLISHER, NORTHSTAR TRAVEL MEDIA ASIA.

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