Northstar

23 SEP-OCT 2018 MEETINGS & CONVENTIONS MCMAG-ASIA.COM "It is crucial that more event organisers, producers and PCOs better understand the data that they currently have and the importance of properly capturing and analysing them..." YUSNO YUNOS, FOUNDER AND CEO, EVENESIS AND CEO, EVENESIS he MICE industry is undergoing a revolution – in thought and deed. And the young talents in the industry are coming up with new and creative ways of contributing to its progress. Innovation is the balm that will soothe and heal the cracks that have surfaced in the midst of disruptive development in recent years. Now, people in the industry must be either inspired or repulsed by the words "revolution" and "disruption", but much like a nagging mother who only has her children's best interests at heart, those words are constant reminders that should be well heeded in order not to rest on our laurels or to be blinded by a traditional mindset that blocks change. A competitive climate requires those in the industry to arm themselves with the right repower to meet client demands – of which entails a long list of practical, creative, logistical and nancial requirements. Whether it's a tech tool, unique venue or service speciality that helps MICE professionals meet those requirements, the talents that we want to introduce are able to help planners create a big impact. Let's take a look at the line-up. EVENESIS: THE EVENT STRATEGIST Planners who are short of help may do well to secure the services of a comprehensive event-management system to multitask for them. For Evenesis, providing a better event experience for the organiser, delegates and other stakeholders is at the crux of its award-winning cloud-based system. It all started for Founder Yusno Yunos when he created an app to manage rsvp and seating planning for weddings. From there, Yunos started developing end-to- end software for business events, and he was the rst to do so in Malaysia in 2012. Within three years, Evenesis had established an oce in Singapore and expanded into Hong Kong, Australia, Indonesia, UAE, Netherlands, the UK and the US. INDUSTRY IMPACT Listed in the Global Top 20 Most- Friendly Event Management System by Capterra for two years in a row (2017, 2018), Evenesis features solutions that include registration, payment, database management, on-site check-in, facial recognition check-in, live Q&A and polling and event analytics. "Data management and analysis have always been lacking and ignored in the industry. We are here to disrupt. Beyond ticketing and registration, our biggest eort is in ensuring our technology system delivers the best event experience. Our R&D is very much up-to-date and we are looking at how articial intelligence, machine learning, IoT (Internet of Things) and big data could solve the day-to-day challenges of event planners and improve delegate experience," said Yunos. Real-time feedback based on facial recognition is also in the pipeline to provide organisers with valuable data. www.evenesis.com TIPS FOR PLANNERS • Allocate 5-10% of your overall event budget/cost for technology/system. • Do not put technology/ software as the last priority when planning your event. Technology/ software should be deployed as early as when you're bidding or pitching for an event.

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