Peer to Peer

June 2009

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Page 60 of 99

the quarterly magazine of ILTA 61 Peer to Peer G iven the popularity of podcasting, it should perhaps come as no surprise that the legal community is embracing this medium to keep its clients and prospective clients informed and educated. Inexpensive, Innovative Marketing Tool Podcasting has the potential to be an important part of any firm's marketing plan. Perhaps you or others in your firm have aspirations to become the next Edward R. Murrow or Wolfman Jack. Alternatively, you may want to take a slightly more cutting- edge approach to an existing blog and use audio to convey your message. Whatever the case, podcasting is an excellent technology for reaching your audience on a more personal level. Because the content is delivered in the author's own voice and inflection, podcasting is an instant hit as an alternative to blogging, especially when the meaning might be easily missed or misconstrued in typewritten text, as when using sarcasm. The open source software (OSS) community offers a number of great podcasting tools. Generally speaking, when compared to proprietary software, good open source software requires little or no investment, is much more flexible in its use, is standards-compliant and simply functions better. Given this general superiority, it is little surprise that podcasting is another area in which OSS excels. by Dale Qualls Start Podcasting with Open Source Tools Finding Your Voice

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