Sugar Producer

November/December 2018

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18 Sugar Producer NOVEMBER/DECEMBER 2018 SEED | By Betaseed Staff Looking Forward Betaseed continues to improve operations throughout North America As one of North America's market leaders, Betaseed has access to world-class genetics and top- performing sugarbeet seed varieties. From its inception in 1970 through today, Betaseed genetics have been on more North American sugarbeet farms than any other seed brand. A dedicated, focused research and breeding program provides all 11 markets with progressive, high- performing sugarbeet seed varieties that have built the Betaseed brand up to be the most- recognized brand by sugarbeet growers. Of the many reasons for Betaseed's success, none is as important as the company's re- investment into the research and breeding activities conducted across numerous sites and stations. New in 2018 was the grand opening of a new sugarbeet steckling storage facility in Othello, Wash. The new site has increased Betaseed's steckling storage capacity while improving overall processing efficiency and effectiveness. The Plant breeders inspect and cross-breed beet varieties by hand at Betaseed's facility in Kimberly, Idaho. A market variety strip trial of Betaseed varieties is inspected in western Minnesota.

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