Planner's Portfolio
Meeting Strategies
10 NOV-DEC 2018 MEETINGS & CONVENTIONS MCMAG-ASIA.COM
BUZZ BUZZ BUZZ BUZZ BUZZ BUZZ
Find out how to generate increased
enthusiasm and attendance for your
next event.
WORDS MATT ALDERTON
How to Create
PHOTO
CREDIT:
WILDPIXE
L/GETTY
IMAGES
I
f you want attendees to ock to your
next event, there's one thing you need
to generate in advance of it — buzz,
according to Ryan Gould, a contributor
to Plan Your Meetings @ Meeting
Professionals International.
"Uber-novelist Stephen King once
oered some deep insight into hype and
buzz. He said when the message lands,
and there then becomes a groundswell of
genuine interest, that becomes 'buzz,'"
explains Gould. "Creating that spark is …
what any brand that is planning an event
should be hoping for. Getting the most
bodies through the door at your next
event will likely hinge on how well you
did at creating genuine buzz."
Event planners that want to create
buzz need an engaging website, a
compelling social media presence and
a powerful email campaign. What
they need most of all, however, are
inuencers.
"The days of celebrity endorsements
Around Your
Next Event
"Creating
that spark
is what any
brand that brand that
is planning
an event
should be
hoping for."
RYAN GOULD,
CONTRIBUTOR, PLAN
YOUR MEETINGS
MEETING PROFESSIONALS
INTERNATIONAL. INTERNATIONAL.
