Northstar

Spanning over 700 square metres, the Grand Ballroom accommodates up to 700 guests. The hotel compound also offers a collection of inimitable event spaces to create memorable occasions for guests, including an air-conditioned marquee that seats up to 300 guests and offers the perfect setting for a party under the stars. 1 Farrer Park Station Road, Singapore 217562 T (+65) 6363 0101 E enquiry@onefarrer.com W onefarrer.com W H E R E I D E A S M E E T 11 NOV-DEC 2018 MEETINGS & CONVENTIONS MCMAG-ASIA.COM driving consumer behaviour are all but over. Today's generation craves authenticity, thus most of their consumer behaviour is driven by peer recommendations. Even the algorithms of social media channels are putting a premium on user sharing nowadays. Enter inuencer marketing," Gould says. "Statistics show that this tactic delivers an 11x higher ROI than other forms of digital marketing. And some 94% of marketers who invest in inuencer strategies report the tactic to be eective. So, if you want to create interest in your next event, you'll want to get the message out with the help of the very people who are speaking directly to your target audience." To recruit inuencers — inuential bloggers, authors, Twitter personalities, etc. — you'll need more than the word "please". "Many inuencers with a large audience have spent years endearing themselves to their fans and building trust. The most valuable inuencers to your event promotion are going to be the ones who enjoy that level of earned respect. Therefore, you will likely have to oer social incentives," Gould concludes. "Whether that's early access to your event, VIP perks, promotional swag, etc., you're going to need to get them excited before the event to ensure they spread the word among their audience and build that anticipation." If you can earn inuencers' endorsement, their enthusiasm will infuse your event not only with fresh energy, but also fresh attendees. HOT TIPS • Play the game of drones. They can be used to build up anticipation around a highlight or key focus in your event. • Aerial views of mega events look more impressive with a drone to add perspective. • Cover more happenings on the ground especially when an event has programme components that are spread out across a location. • Suitable events include sports competitions, destination tours, performances, festivals and even corporate meetings. • Focus on the results and type of footage you want to create, not the technology.

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