So, What is Your Reputation Worth?
Everything.
"Not everything that counts can be counted, and not everything that can be counted counts."
—Albert Einstein [1879 – 1955]
The average life of an S&P 500 Company has gone from 67 years in the 1920s to 15 today. Ignoring your
digital footprint can have catastrophic consequences. Your digital presence and online fi rst impression are
critical.
Negative or erroneous found on Google, perhaps a past legal issue concerning a former employee,
will directly affect your opportunity set. The best reputation offense is a strong defense. A proactive
presence builds digital resilience and protects a fi rm's reputation.
The most agile executives are listening closer, making better resource allocations and investing in
stronger relationships with reputation experts. Better reputations do not guarantee growth, but they
certainly expand the opportunities to achieve it.
To learn more about building, monitoring or repairing your digital reputation, contact Blue
Ocean Global Technology:
Sameer Somal, CFA, CFP®, CAIA
Co-Founder
ssomal@blueoceanglobaltech.com
202.276.7589
www.blueoceanglobaltech.com
