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MARKETING PROGRAMS OVERVIEW
One Marketing Budget = Many Successful Marketing Programs
See what the Idaho Potato Commission is up to!
The Big Idaho Potato
Truck is directly
compared to the
success of the Oscar
Mayer Wienermobile
that has been around
since
1935!
People love the truck!
THAT'S
83
YEARS
RODS RACING
Athletes racing all over the
country to support adoption
of Down Syndrome children is
a win-win. So far we have
helped get 36 orphans to their
forever families.
• Our title sponsorship has
the lowest cost of all
13 ESPN-owned bowls
• The average television
audience is 2.2 million
• Links Potato Bowl with other
well-known bowls: Orange,
Rose, Cotton, Peach
This potato-based local New
Year's event makes national
and even global news.
Rated as one of the top 5
things to see dropped on
New Year by USA Today.
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So effective that hundreds of
thousands of people all over the
country are still telling the Big Idaho
Potato Truck to go home because
the farmer is looking for it! With over
600 million media impressions,
it's no wonder.
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
TRUCK ON
THE ROAD
COMMERCIAL
AIRING
A FULL YEAR OF NATIONAL EXPOSURE
For more information on our programs, visit IdahoPotato.com/industryrelations
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Since 2012 the number one
question we still get about
the Big Idaho Potato Truck –
"Is that potato real?"
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TIONAL
COMM
ERC
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CONSUMER
A FULL YEAR OF NATIONAL EXPOSURE A FULL YEAR OF NATIONAL EXPOSURE A FULL YEAR OF NATIONAL EXPOSURE
A BIG HELPING is the Idaho
Potato Commission's chance to help
local communities all over the country.
For every signature added to our
"Big Helping" sign board, $1 is donated
(up to $500) to a local charity in the
community that the Big Idaho Potato
Truck visits.
FAMOUS IDAHO
®
POTATO TOUR
