February '13

For the Business of Apparel Decorating

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From Software to Substrate by Lon Winters |||| In Faux Fashion n Simulated Appliqué B eing from the great state of Colorado and in the heart of the Rocky Mountains, you might expect us to work with some western brands, and you'd be correct. We have written about some in the past in this column. In fact you may have seen other examples of the Stetson label here before. The folks that represent Stetson work with us several times a year on multiple line releases for specific seasons. We've been doing this for years. The brand is an upscale classy men's and women's label used in a number of western products. You may be familiar with Stetson hats and boots, but they do wearables too. That's where we come in. Intermediate Lon Winters learned screen printing from the bottom up, starting his 20-plus-year career reclaiming screens. He has won nearly 50 international industry awards and honors, published numerous articles, and led several industry seminars and workshops. Currently, he is president of Colo.based Print This, Inc./, an international consulting firm specializing in technical advances, plant design, layout, troubleshooting, productivity, quality analysis and complete garment-embellishing solutions. Visit for more information. Contact Winters at New territory Typically we are asked to develop 10 or 12 men's styles and about the same number for women. The client is very specific with this brand and knows exactly what they want. We are usually provided, via FTP site, the styles mocked up on the garment. Exact colors are called out as are specific styles. The art is provided in the same way and usually just needs some basic separation and vectorizing to take it to sampling and production. Within the last group, though, there were a few exceptions to the norm. Two women's styles called for embroidery. This really isn't a problem for us as we have those machines too. But the twist in this case is that they required yarn and chain stitches. This was a little out of our wheelhouse so we reached out to some of To stay within the client's budget, a mixed-media execution was out of the question. Instead, the author used special effects inks to simulate the stitches of embroidered applique. (All images courtesy the author) 16 | Printwear PW_FEB13b.indd 16 February 2013 1/21/13 11:24 AM

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