February '13

For the Business of Apparel Decorating

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Your Personal Business Trainer by Vince DiCecco |||| Evolution in Progress Does your business have a new startup venture within? T here's an old proverb that states, "A vision without a plan is just a dream. A plan without a vision is just Vince DiCecco is a dynamic and sought-after seminar speaker and author drudgery. But a vision with a plan can change the with a unique perspective on business development and management world." Last month's installment of this column attempted subjects, primarily in the decorated- and promotional-apparel industries. to encourage readers to develop a concise, yet practical, With over 20 years experience in sales, marketing and training, he is presbusiness plan that could guide a shop's day-to-day activiently an independent consultant to various apparel-decorating businesses ties and achieve its annual goals. It presumed most owners looking to improve profitability and sharpen their competitive edge. Visit already have a vision for what their decorated-apparel busihis new website at, and send email to ness should look like at year's end. Perhaps now is a good time to broaden that vision a bit and sharpen its focus. Does your business plan address how the company will evolve and grow, or just replicate Why many startups fail what's been done in past years in hopes of doing it better? Many business plans do far too In earlier eras, the appearance of a solid much of the latter and not enough of the former bcause growth and the possibility of failplan, sound strategy and thorough marure are both very scary propositions. ket research were indicators of likely sucHave you ever thought about launching a new business from within your existing one? cess. The overwhelming temptation is to What about conceiving a new design or product line that could essentially be a standapply them to startups, but this doesn't alone business? Many large corporations are constantly developing new products and work. Startups operate with too much exploring new markets: why not you? uncertainty. 22 | Printwear PW_FEB13.indd 22 February 2013 1/18/13 10:01 AM

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