February '13

For the Business of Apparel Decorating

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Internet Strategies by Kelly "Rags" Ragland |||| Keeping It Relative A lthough the subject of search engine optimization (SEO) has been a hot topic since the Internet began to evolve into the monster it is today, some Kelly "Rags" Ragland is owner and operator of Rags to Stitches Protechniques for attracting attention and consumers to your ductions, a holistic advertising-specialty company providing a range website are often overlooked. Details such as keywords, of services from web design and development to customized apparel. page titles, description tags and pay-per-click programs Read his blog at dominate the SEO landscape, making the process seem as the high maintenance as it tends to be. There are, however, some fun and exciting elements you can add to a business website that are interesting and equally beneficial to you and your For example… target audience. They stand to enhance your site for Internet marketing strategies, as Like most students who grow up in the well as your online presence and visitor experience. U.S., I didn't put an effort into learning To choose a low-tech definition, I like to call details in this realm related content. This the metric system as I thought it highly can be web pages that include articles, education, case studies, customer testimonials and unlikely that I'd need to know how to use more, featuring keywords and other elements directly related to your products, services it. Over the years, as my graphics career and your website visitors' interests. Related content is only limited to one's imagination. landed me in the embroidery industry––a 30 | Printwear PW_FEB13.indd 30 February 2013 1/18/13 10:02 AM

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