February '13

For the Business of Apparel Decorating

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oxfords & Denim Location, Location, Location logo is generally on the left and the name on the right. Left and Right Sleeves Short sleeves are ideal locations for logos. For customers looking for a moderately conservative look, the sleeve may even be preferred over the front chest. In addition, the sleeve makes a great place for a secondary logo or text when a primary logo is on the left or right chest—for example, embroider a company logo on the front and a website and/or icon on the sleeve. There are many options with the chest/sleeve combination. Long sleeves are much more challenging, especially for embroidery. While printing on long sleeve T-shirts and pant legs is quite popular, it's not nearly as prevalent in denims and oxfords, as these shirts are typically treated as casual business attire, which means conservative. Use this chart of potential locations and suggested logo sizes when experimenting with placement on denim and woven dress shirts. (Chart courtesy the author) Placement Logo Size (max) Details Chest – Left or Right 2.5" H x 4.5" W 6" to 8" down from shoulder seam, 3.5" to 5.5" from center Sleeve – Left or Right 2.5" H x 4.5" W Bottom of design 2" above edge of sleeve Collar – Left or Right 1.0" H x 3.0" W Edge of design 1" from front edge of collar Collar - Back 1.0" H x 4.0" W Centered vertically and horizontally Cuff – Left or Right 1.0" H x 1.0" W Centered in cuff area so that logo is above wrist Full Back 10.0" H x 10.0" W Top of design 3" to 4" below yoke Yoke 2.5" H x 4.5" W Centered vertically and horizontally Tail 1.0" H x 1.0" W Centered horizontally on one tail, bottom of logo 3" above edge Below Pocket 1.0" H x 1.0" W Top of design 2" below bottom of pocket * Keep in mind that these are recommendations only. Also, depending on the brand and size of the shirt, some of the location measurements will vary. Left and Right Collars Collars are an option for customers trying to maintain a very subtle look that sends a subdued message. This placement has been very popular in Europe for years and is starting to gain momentum in the U.S. Due to the limited size, it usually requires a logo to be specifically created for the location. In fact, it may require that the logo be modified significantly. There is also a production challenge of keeping the area steady during production. Embroidery clamps usually do the trick, but it may not be possible with other forms of decoration. NOTE: Many collars have plastic "stays" embedded inside the collar, which will limit where the embroidery can go. 44 | Printwear PW_FEB13.indd 44 February 2013 1/18/13 10:05 AM

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