February '13

For the Business of Apparel Decorating

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Page 6 of 108

Inside Contents | February 2013 | Volume 26 | Number 5 | Columns 6 COMMON THREADS Path to definition 14 76 81 16 65 HART of EMBROIDERY Helen Hart Momsen discusses contracting work no matter what size the embroidery shop, making the case for why it's a sound business approach. 68 STITCH SOLUTIONS Do you understand the profit-production continuum? Jennifer Cox lends insight and strategy to help increase the sale, margins, and happy customers. 72 FONTS and LETTERING A letter is always a letter, but even more than that when it's part of a font. Helen Hart Momsen details the differences between the two and offers tips on how to achieve accuracy in stitched lettering. BUSINESS TRAINER Evolution in progress 26 76 the DIGITAL WORKSTATION: SUBLIMATION RISING There's no ignoring the recent increase of options in sublimationready apparel. Chris Bernat explains this trend, looking at how sublimation and performance apparel are changing the market. 81 GO FAN WEAR! Printwear pays homage to those who bleed their team's colors with this look at how to best serve this passionate segment of customers. BON U S ! After page 80… Printwear and A&E magazines present the third annual installment of The Team Sales Report—your guide to success in the business of team sales. Quote/Unquote: "Do what you do. Do it well. Do it with conviction. " — Emily Kay Thompson, from Common Threads, page 6 4 | Printwear PW_FEB13.indd 4 SOFTWARE TO SUBSTRATE Simulated applique 22 Other Features INSIDE EMBROIDERY Look into the anatomy of Picture Show by Malgorzata "Margaret" Lewandowski. SELLING SMART Act, don't ask 30 GRAPHICS HOT SPOT Color management INTERNET STRATEGIES Keeping it relative 96 LAST LAUGH New home furnishings Departments 8 BUSINESS WATCH Watching business 17 WEB WATCH Cool wwwebsites 51 PRODUCT HIGHLIGHTS Highlighting suppliers' goods 85 InpRINT Industry lit 86 THE LATEST Product reviews 90 datebook Mark your calendar 92 GET INFO System Advertiser index 94 THE MARKETPLACE Classified ads February 2013 1/18/13 12:33 PM

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