February '13

For the Business of Apparel Decorating

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Page 73 of 108

FEBRUARY 2013 a CONTENTS b INSIDE EMBROIDERY Look into the anatomy of Picture Show by Malgorzata "Margaret" Lewandowski. 65 HART of EMBROIDERY Helen Hart Momsen discusses contracting work no matter what size the embroidery shop, making the case for why it's a sound business approach. 68 STITCH SOLUTIONS Do you understand the profit-production continuum? Jennifer Cox lends insight and strategy to help increase the sale, margins, and happy customers. 72 FONTS and LETTERING A letter is always a letter, but even more than that when it's part of a font. Helen Hart Momsen details the differences between the two and offers tips on how to achieve accuracy in stitched lettering. PWFEB13 EmbBiz FC.indd 1 1/18/13 2:47 PM

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