Printwear

February '13

For the Business of Apparel Decorating

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Hart of Embroidery |||| by Helen Hart Momsen The Contractor Search Don't Turn It Down, Turn it Over Y ou've got your first machine, maybe two, or a multi-head, and you're learning to edit and Helen Hart Momsen has been a member of the embroidery industry for more merge designs. Everything looks bright: custhan three decades. She is the owner of Virginia-based Hart Enterprises. Widely tomers are starting to find you, and word-of-mouth published in the industry's trade press, Momsen is a monthly columnist and feaand referrals are adding to your developing workload. ture writer for NBM's Printwear magazine. Momsen founded the Embroidery Line, If all goes as planned, business will continue to an Internet forum where embroiderers can share ideas and offer assistance and flourish, and, with this growth comes the probabilencouragement to newbies and veterans alike (www.EmbroideryLine.net). She ity that orders will increase in both size and service developed and sells the Hart Form, a business ordering aide used by many proneeds. fessional embroiderers. Momsen is also the author of two embroidery-related books: Professional EmbroiA customer might ask for 12 dozen decorated jackdery: Business by Design and Professional Embroidery: Stitching by Design, available on the Web at www. ets, 100 embroidered sport shirts or a thousand screen HelenHart.com. Her third book, Professional Embroidery: Digitizing by Design, will debut in 2013. printed T-shirts. Perhaps a new client will walk in and request a large order of imprinted pens or mugs with a company logo. Wait. You don't screen print? Can't stitch that quantity on your machines? dery industry, she expressed concern that Don't customize mugs, or know where to find pens? How does a limited business owner the customers walking into her shop all answer this potential customer's inquiries and capture the sale? wanted goods, or quantities of items, that she couldn't handle. She was turning business away. Don't turn them down, was my "I Can't Do It" Won't Do advice to her. But turn them over and turn I remember a woman I met at one of the NBM Shows who was so excited about her new them around. business, but disappointed in its direction. While discussing getting started in the embroi- 2013 February Printwear PW_FEB13.indd 65 | 65 1/18/13 10:10 AM

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