Printwear

February '13

For the Business of Apparel Decorating

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Hart of Embroidery |||| We talked about contracting out the orders—turning the jobs around in a reasonable time by turning them over to people with the equipment and the know-how to get them done. We also considered making signs for her shop that offered all services, big or small. She had never once thought about finding contractors—jobbing out the work. My new friend left the show excited about being able to offer her customers such a wide array of options and products, and growing her business using the machines and manpower of a contractor network. The Pros and Cons You are turning over a lot when you send out a job. And, for all the reasons you can find to contract out the jobs that come your way, there are some pretty good reasons not to do it. One such factor is control: when you separate yourself from the process and the care with which an order is filled, you lose not only physical control, but also quality control. 66 | Printwear PW_FEB13b.indd 66 Another is money—nothing can put a dent in your confidence, your reputation and your pocketbook faster than an order that does not meet with customer satisfaction. There is a very real possibility that you could end up with a bill from the contractor and an unpaid debt from an unhappy customer. "Give me one good reason why I should help someone else grow their business," says the skeptic. I can give you two. One, again, is money—what I call free money. Why wouldn't you want to make February 2013 1/21/13 11:16 AM

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