Printwear

February '13

For the Business of Apparel Decorating

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Common Threads |||| Path to Definition 2800 West Midway Blvd., Broomfield, Colorado, 80020 (800) 669-0424 • (303) 469-0424 • FAX (303) 469-5730 printwearmag.com Publisher Dave Pomeroy dave@nbm.com Editor In Chief I Emily Kay Thompson emily@nbm.com Quick Lessons from this issue: * Team uniform wholesale sales in 2011 totaled a reported $1.148 billion, a 1.4 percent gain over the previous year. Soccer and baseball is credited with much of the increase. (Page 4 of Team Sales Report) * Exceedingly high mesh counts can delay setup and time-to-color as well as curtail press runtime. (Page 58) * The Ultraviolet Protection Factor (UPF) rating system measures the UV protection provided by fabric, similar to the SPF rating system used for sunscreens. A garment with a UPF of 50 only allows 1/50th of the UV radiation falling on the surface of the garment to pass through it. In other words, it blocks 49/50ths or 98 percent of the UV radiation. t's funny how certain things shake out, isn't it? Take, for instance, when we put the plans in motion to pull together this issue, we had the idea to compose a dictionary of terms associated with woven and denim apparel. A play on the Oxford Dictionary. Get it? Oxfords, as in the garments, but also as in the dictionary? Someone said jokes aren't funny if you have to explain them. Someone else said I personally continue to prove that statement false. Your call on which to believe. Anyway, we chose that direction for our coverage of apparel and set our other writers on courses of their own. But when the fruits of all their efforts came back to my desk, a pattern revealed itself piece-by-piece. Most every article in this issue had some definition in its context. Forget the oxford thing (well, don't forget it, but read about the associated terms on page 36 and then come back to my point)— how did all of my writers collectively-yet-individually decide this was the issue in which they would spell out the explanations and meanings of words we see every month? Sure, we explain terms in every issue, but not always so obviously. It's just too coincidence to let pass. Sure, I'm cheating a little having known what the rest of our contributors wrote before I started typing, but I have to play along, right? After all, as the word geek English major that I am, this is right up my alley. I got to thinking about definitions. But, my train of thought didn't take me to the linguistic destination I anticipated. I started thinking instead about what defines us—as people, as businesspeople, or members of this industry, as masters or students of the trade. Taking this further, I thought about how much influence such professional definitions and reputations have on our overall sense-of-self. What is it about us that makes us, us? We've all heard that whole lecture about dying days and how our work, what we do for a living, doesn't define who we are in the end. But if we're taking daily actions without conviction, then what do those actions really mean? Our passions and skills for what we do extend beyond the context of job/career and into the realm of life. And this is definitely an ingredient that contributes to who we are. So, if we are doing whatever it is we do for a living without passion, we're not only shortchanging ourselves daily, but also missing a piece of our self-definition. At the end of this deep train of thought, I arrived at an addendum to my personal proverb: Do what you do. Do it well. To this statement, I add: Do it with conviction. Whether that's being a dad who plays slow-pitch softball and supports his children through screen printing, or an aunt who explains her jokes and edits a couple magazines, I encourage you to put meaning and passion behind each of those adjectives in your personal definition. Emily Kay THOMPSON emily@nbm.com Associate Fashion Editor Carly Hollman-Long chollman@nbm.com Staff Writer CASSANDRA GREEN cgreen@nbm.com Art Director Erik Wogen ewogen@nbm.com Graphic Designers Daniel Ahrens dahrens@nbm.com IVETH GOMEZ igomez@nbm.com LARRY PURVIS lpurvis@nbm.com Associate Publisher Christina Montgomery christina@nbm.com Advertising Account Representative Stacy MARSHALL smarshall@nbm.com Advertising Production Coordinator Sandy Maes smaes@nbm.com Marketplace Advertising Account Executive Diane Gilbert dgilbert@nbm.com Custom Marketing Specialist — Supplier Spotlights & Reprints Matt Wieber mwieber@nbm.com Director of Event Management Sue Hueg, CEM, CMP susan@nbm.com Director of Event Sales Laurie Thiel laurie@nbm.com Show Account Manager Katie STOCKER kstocker@nbm.com Assistant Show Manager Linda Eddleman leddleman@nbm.com NATIONAL BUSINESS MEDIA, INC. President & CEO Robert H. Wieber Jr. Vice President/Integrated Media John Bennett Director of IT Wolf Butler Manager of Accounting & Finance Kori Gonzales, CPA Audience Development Manager Lori Farstad (Page 76) Please recycle this magazine 6 | Printwear PW_FEB13b.indd 6 February 2013 1/21/13 9:32 AM

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