February '13

For the Business of Apparel Decorating

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Page 87 of 108

There is now an abundant array of colors (yes, you really can print on colors) and fabric types that are certified for sublimation. Such advancements are critical to sublimation expanding into new vertical markets. The diversity available to today's sublimation user reveals new and exciting ways to expand revenues for large format presses and desktop printers alike. Let the sunshine in Performance apparel brings lots of features and benefits to the table for the sublimation professional. In recent history, we saw many options in wicking technologies that demand a premium versus traditional cotton or other non-wicking garments. Now, the newest area of focus by many in the outdoor retailer market and surf and resort wear segment is UPF or sun protection. The Ultraviolet Protection Factor (UPF) rating system measures the UV protection provided by fabric. It is very similar to the SPF rating system used for sunscreens. A garment with a UPF of 50 only allows 1/50th of the UV radiation falling on the surface of the garment to pass through it. In other words, it blocks 49/50ths or 98 percent of the UV radiation. This is having a major impact on the acceptance and preference of sublimation over other options, including traditional cotton screen printing. Where cost is secondary, sublimation wins. Resort wear in particular seems to be a hot market for UPF 50+ rated garments. Also, the short-run nature of sublimation also allows users to deliver customization and short runs which is cash-flow friendly for such retail customers. Use Info # 282 Responsible product Another area where sublimation can add value is the sustainable or eco print mar2013 February Printwear PW_FEB13b.indd 77 | 77 1/18/13 4:57 PM

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