February '13

For the Business of Apparel Decorating

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In recent years, polyester fabrics have fallen into favor with the athletic crowd thanks to their moisture management and wicking properties. Cut and sew The term cut-and-sew refers to the decoration process for fabric that has not yet been made into apparel. Here, the fabric is first decorated (sublimated), then pressed on a large-format heat press (a large flatbed press or a roll-to-roll fabric press), then it is cut and sewn into a completely customized garment. This allows for control of the decoration on the entire garment. There is a large demand for this type of production. It is the demand for performance fabrics and pro-style graphics that are helping to drive it. No one is looking for cut-and-sew cotton outside of apparel manufacturers. While we see continued growth in the demand for cut-and-sew sublimation with fast turn times and low-volume requirements, the costs of entry are not small. And there is Use Info # 59 2013 February Printwear PW_FEB13.indd 79 | 79 1/18/13 10:41 AM

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