February '13

For the Business of Apparel Decorating

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The Digital Workstation |||| This sublimation ready "blank" cycling jersey is a great example of a product that can increase margins and shorten timelines for the cycling market. also a need for preexisting sewing expertise. If that skill is not in place, cut-and-sew becomes a major (and costly) learning experience. Garments made from 100 percent recycled polyester material are perfect for sublimation and speak to the eco-friendly movement. 80 | Printwear PW_FEB13.indd 80 The long-term view For all the reasons mentioned in this article, sublimation is only growing in importance for many in the domestic garment printing and production business. Consider that the most efficient place to make products is right where they are sold. Just know that the main components of success for domestic short-run production of customized garments are access to good sewing and print workflow automation. Further, the aforementioned product developments only stand to increase sublimation's ability to power forward and continue to gain market share in the apparel space. Look for 2013 to be an exciting year where product diversity flourishes for the sublimation marketplace. pw February 2013 1/18/13 10:27 AM

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