Ignite

February March 2019

A fresh resource for people who plan and manage meetings, events, business travel, promotions and incentive programs. Providing you with inspiration, guidance and great ideas.

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A NATURAL TOUCH In contrast to all the slick technology, pops of nature are big too. Pirbhai says, "A new trend is to use live greenery, such as living walls," with corporate logos sometimes built into the display. Martin notes a similar trend with giveaways: "We've noticed healthier foods being given away at booths." UNCLUTTERED COHESIVE STORYTELLING Simplicity reads as contemporary. Jodi Anastasakis, manager of exhibit and design sales, GES Canada, warns against long-winded booth text displays. "Keep it vibrant, eye-catching and simple. People will not typically stop and read extensive messages on walls." Similarly, she recommends open and inviting exhibit spaces. "Don't set up perimeter barriers that visitors are hesitant to cross." In the #MeToo era, Martin also sees companies dropping outdated sexist approaches—"we've seen less scantily clad women"—in favour of straightforward and compelling brand stories. PRACTICALITY Finally, practical booth designs that allow for flexibility, growth and easy setup are huge today. Martin sees interest in modular booth products, which his company creates: "We're seeing a lot more people that don't just have a standard size display for each of their shows." Pirbhai notes the rise of large-format full-colour graphics on tension fabric, a lightweight format that also allows exhibitors to change designs. Renting system exhibits is also trending, adds GES's Anastasakis, "The exhibit can change and update every year, and the tasks of storage, transportation, labour, etc., is the responsibility of the rental company— leaving exhibitors to focus on what they want to achieve at the show itself." Sheraton-laval.com | 450 680-5755 M E E T I N G D E S T I N A T I O N Oerin the unexpected, like brinin Paris to the Sheraton Laval Details make an event unfor•ettable. Our Simplifiers are dedicated to oƒerin• you memorable experiences.

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