Hotrod & Restoration

January/February '13

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HOW DO YOU THINK YOUR 2012 SALES REVENUE WILL COMPARE TO 2011? 32 Higher Than 2011 > 39% 39 Lower Than 2011 > 29% Stay The Same As 2011 > 32% n n n n INDUSTRY STATISTICS 29 Compiled by Devlin Smith Charts created by Chip Szyfer Industry shops reported average sales revenue of Industry shops estimate average sales revenue of $276,356 in 2011. $289,210 in 2013. Overall industry Snapshot HOW DO YOU THINK HOW DO YOUSALES YOUR 2012 SALES YOUR 2012 THINK REVENUE WILL COMPARE TO 2011? REVENUE WILL COMPARE TO 2011? The average industry shop has 1 location. 32 WHAT IS THE AVERAGE AGE RANGE OF YOUR CUSTOMERS? 32 Stay The Same As 2011 Lower Than 2011 32% > 52 – 61 29 Stay The Same As 2011 > 32% 32% 42 – 51 in business 23 years. 42 – 51 41% 10% of industry employees in 2013. 32 – 41 shops have a website a website The shops have average industry The The average industry average industry for their businesses. for their businesses. shop has full-time shop has 1 has full-time shop location. 4 4 58% of industry and 1 employees employees and 1 shops have a website part-time employee. part-time employee. for their businesses. use social media toaverage industry 70% use 70% averag The social media to The The The ave promote theirThe average industry average industry businesses.their promote 66% shop works onbusinesses.has 4 full-time shop does The average industry shop 66% shop works on 60% shop has been in of industry shops 60% shop do builds annu pre-1980 employees and 1 builds a business 23 years. vehicles annually. part-time employee. use social pre-1980 media to 70% 50% 52% 25 25 vehicles annually. promote their businesses. 58% of industry WHICH SOCIAL MEDIA SITES DO YOU USE 52% of industry shops use social SITES DO WHICH TO PROMOTE YOUR BUSINESS? USE SOCIAL MEDIA media to YOU promote their businesses. TO PROMOTE YOUR BUSINESS? 70% 60% 1% age industry 1% rks on 1980 annually. 0% 41% The 32 – 41 average industry 5% shop does 6 complete 14% 10% 15% 20% 25% 30% The average age of 35% 40% 45% industry customers is 50. builds annually. 31 & under 60% 60% 50% 66% 50% 50%40% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% shops raise 27% 13 o prices in 20 shops r 30% 10% 0% 20% 40%30% 27% of in 20% 19% 40% 20% 10% 66% 30% 1% WHICH SOCIAL MEDIA S 50% 30% TO PROMOTE YOUR 20% 40% prices i 20% 0% 10% 19%0% 20% 13% 10% ry Instagram 013. 2% Pinterest 3% 10 LinkedIn Pinterest Pinterest 3% Google+ 2% 9% Facebook 3% Instagram Instagram 12% Twitter YouTube 0% 13% 9% Twitter 10% 0% 12% HubGarage HubGarage shops planshops plan to to expand their expand their businesses businesses in 2013. in 2013. 20% LinkedIn 18% of industry industry 18% of 19% YouTube 10% of industry shops plan to add shops plan to add employees in 2013. employees in 2013. shops plan to expand their businesses in 2013. 0% 13% 20%10% LinkedIn 10% of industry shops plan to raise businesses in 2013. 18% of industry their prices in 2013. 20% 19% Google+ shops plan to add employees in 2013. shops plan to Facebook shops raised their 10% of industry prices in 2012. 18% of industry 28%expand their of industry Google+ shops plan to add 27%employees in 2013. of industry Facebook 10% of industry USE 40% 45% 30%20% 2% Hotrod & Restoration January/February 2013 HRR_Jan/Feb13_Pages1-63b.indd 10 66% 40% 30% 70% promote their businesses. 50% 60% 40% 31 & over 62 & under shops have a website 58% of industry 5% 10% 15% 20% 52% 30% 35% shops 45% of industry 40% 1% 0% 12% 25% for their businesses. shops have a website use social shops to media 58% of industry14% 0% 5% 10% 15% 20%industry 30% 35% 40% 45% 70% 52% of 25% 52 – 61 for their businesses. promote their businesses. 32% shops have a website use social media to 66% 42 – 51 31 & under for their businesses. WHICH SOCIAL ME TO PROMOTE 52% of 52% of industry shops industry shops shops plan to expand their 14% WHAT IS THE AVERAGE AGE RANGE OF YOUR CUSTOMERS? businesses in 2013. 1% 41% 31 & under 58% 58% of industryof industry 41% 18% of industry shops plan to add 32% 14% 32 – 41 0% an part-time emp Google+ 29 part-time employee. 10% employees YouTube $289,210 in 2013. 4 business 23has been shop years. Stay The Same As 2011 > 32% 6262 & over & over The average industry 12% 32 – 41 has 1 location. Facebook > Facebook Lower revenue of 29% sales Than 2011 $289,210 in 2013. LinkedIn $276,356 in 2011. The shop 45% The averag 30% The average industryshop has 4 full-time average shop has 420% Theemployees employees and 1 part-time19 shop has fu e The average industry The average industry has been in shop shopThe been business 23 years. has average industry in 1/25/13 2:43 PM Facebook YouTube > The average industry The average industry1 location. shop has average 1 location. shop has industry Google+ 39 Higher Than 2011 sales revenue of 39% sales revenue 2011. $276,356 in of 5% estimate average $289,210 in 35% 40% 0% 10% 15% 20% 25% 30% 2013. 12% WHAT IS THE AVERAGE Industry Industry shops The average industry shops AGE RANGE OF YOUR CUSTOMERS? industry The average e shop has 1 average reported location. estimate average The average industry 52 – 61 shop has 1 location. f shop32% been has 52sales revenue of – 61 sales revenue of in 62 & over shop has been 32% years. 23 business in $276,356 in 2011. $289,210in 2013. 013. 12% 51 42 – business 23 years. 42 – 51 OMERS? 50% 40% WHAT IS THE AVERAGE AGE RANGE OF YOUR CUSTOMERS? WHAT IS THE AVERAGE AGE RANGE OF YOUR CUSTOMERS? 52 – 61 66% 60% 14% reported shops 31 & under Industry average 29 $276,356 in 2011. 70% Facebook Industry shops reported average sales revenue of use social media to promote their businesses. 29 Industry shops Industry shops HOW DO YOU THINK YOUR 2012 SALES estimate Industry shopsaverage REVENUE WILL COMPARE TO 2011? sales revenue1% of sales revenue Industry shopsestimate average of reported average 32 39 shops have a website for their businesses. 29 52% of industry shops 41% 32 – 41 32 39 W 58% of industry 39 29% > 39 39 Higher Than 2011 > HOW DO YOU THINK YOUR 2012 SALES 39% Higher Than 2011 > 39% REVENUE WILL Lower Than 2011 > 29% COMPARE TO 2011? 62 & over 32 Lower Than 2011 > The Same As 2011 > 32% 12% 29%Than 2011 > 39% StayHigher The average indu shop has 4 full-ti employees and 1 part-time employ The average industry shop has been in business 23 years.

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