Hotrod & Restoration

January/February '13

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n n n n INDUSTRY STATISTICS Segment Snapshot: Builders/Restorers/Fabricators Builders/Restorers/ The average Builder/ReFabricators storer/Fabricator work on an average of estimates sales revenue 20 pre-1980 vehicles annually. of $243,223 in 2013. Builders/Restorers/ The average Builder/ Fabricators charge an Restorer/Fabricator average of $62 an hour. business has been in for 19 years. 70% 65% 40% 30% 44% 39% 28% 35% 30% December Instagram 5% 3% Fabricators have a for their business. Pinterest November Twitter HubGarage YouTube October September August LinkedIn 58% of Builders/R 24% December November October WHICH SOCIAL MEDIA SITES DO YOU USE TO PROMOTE YOUR BUSINESS? 83% 83% 24% 21% 20% 20% 14% Pinterest Twitter 20% Twitter witter HubGarage rage Tube YouTube 14% 5% 5% 3% Pinterest 0% 10% 3% 1/25/13 2:43 PM terest 20% Instagram gram 21% 20% edIn 3% 14% 24% Facebook book Instagram 21% HubGarage 24% 20% YouTube 5% LinkedIn 30% 40% 0% HRR_Jan/Feb13_Pages1-63b.indd 12 14% WHICH SOCIAL MEDIA SITES DO YOU USE TO PROMOTE YOUR BUSINESS? September 40% 80% 90% 30% 70% 80% 20% 60% 70% 10% 50% 60% 0% 40% 50% 10% 20% Hotrod & Restoration January/February 2013 Google+ Facebook 50% 90% 20% 30% 24% August May 60% LinkedIn Fabricators plan to expand their business in 2013. 41% 39% Google+ Fabricators plan to raise their prices in 2013. 44% 20% Fabricators do an 90% average of 3 complete Builders/Restorers/ builds annually. 83% 80%Fabricators do an average of 3 complete 70%builds annually. Facebook 19% of Builders/Restorers/ 48% Google+ gle+ Fabricators use social media to promote their business. 54% of Builders/Restorers/ Fabricators use social media to promote their business. 23% of Builders/Restorers/ 12 July June May December 54% of Builders/Restorers/ Fabricators have a website for their business. 58% of Builders/Restorers/ Fabricators have a website for their business. December April March February January November 58% of Builders/Restorers/ 24% 21% 35% WHICH SOCIAL MEDIA SITES DO YOU USE Builders/Restorers/ TO PROMOTE YOUR BUSINESS? Builders/Restorers/ 30% Fabricators28% on an work average of 20 pre-1980 20% Builders/Restorers/ vehicles annually. 54% of Builders/Restorers/ Fabricators work on an 10% Fabricators use social media 19% of Builders/Restorers/ average of 20 pre-1980 to promote to business. Fabricators plantheirexpand vehicles annually. 0% their business in 2013. April plan to expand r business in 2013. 35% 38% March bricators % Phone Orders Online % of Builders/Restorers/ In-Store their prices in 2013. 49% February 30%Builders/Restorers/ 30% Fabricators charge an 20%average of $62 an hour. Builders/Restorers/ 58% of Builders/Restorers/ 10% Fabricators charge an a website Fabricators have 23%average of $62 an hour. of Builders/Restorers/ for their business. Fabricators plan to raise 0% age Builder/Rebricator sales revenue erage Builder/Re223 in 2013. Fabricator ? sales revenue es 3,223 in 2013. 40% January August 42% September 40% 24% 20% 10% Builders/Restorers/ Builders/Restorers/ WHAT ARE YOUR SHOP'S BUSIEST MONTHS DURING THE YEAR? Fabricators work on an Fabricators do an 60% average of 20 pre-1980 average of 3 complete 0% vehicles annually. builds annually. 56% 55% 54% 50% October Phone Orders July In-Store May April March 50% June Builders/Restorers/ Fabricators charge an 65% average of $62 an hour. 60% estimates sales revenue of $243,223 in 2013. February Online 70% The average Builder/Re- % storer/Fabricator January 24% 20% PARTS SALES BREAKDOWN November Builders/Restorers/ Fabricators charge average of $62 an The41% average Builder/Re39% storer/Fabricator 35% estimates sales revenue of $243,223 in 2013. 0% % December December Fabricators use social media to promote their business. 40% 24% 24% Fabrica for thei 10% 0% % 44% The average Builder/ Restorer/Fabricator 60% has been in business for 19 years. 50% 41% 20% 10% 28% 58% o 54% of Builders/Restorers/ Fabricators have a website for their business. 49% 48% 55% 70% 38% 30% 48% 20% 38% % 49% 30% 58% of Builders/Restorers/ 83% 80% July % 40% 55% 56% 54% June % 42% 56% Builder Fabrica averag WHAT ARE YOUR90% BUSIEST MONTHS DURING THE YEAR? SHOP'S 60% 58% of Builders/Restorers/ 54% of60% Builders/Restorers/ Fabricators have a website Fabricators use social media 50% YOUR SHOP'S BUSIEST MONTHS DURING THE YEAR? WHAT ARE 50% for their business. to promote their business. 54% The average Builder/Restorer/Fabricator estimates sales revenue Builders/Restorers/ of $243,223 in 2013. Fabricators work on an average of 20 pre-1980 vehicles annually. WHICH SOCIAL MEDIA SITES DO YOU USE TO PROMOTE YOUR BUSINESS? PARTS SALES BREAKDOWN % % The average Builder/ Restorer/Fabricator has been in business Builders/Restorers/ Builders/Restorers/ for 19 years. Fabricators do an an Fabricators charge average of 3$62 an hour. average of complete builds annually.

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