Hotrod & Restoration

January/February '13

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90% 20% 91% 10% 70% 0% 11% Online 60% 50% n n n n INDUSTRY STATISTICS 40% The average Engine Builder has been in business for 29 years. 30% 20% 9% The average Engine Builder has been in business for 29 years. 90% Twitter YouTube LinkedIn The average Engine Builder estimates sales revenue of $283,536.80 in 2013. Builders plan to raise 91% their prices in 2013. Engine Builders 80% charge an average of $72 an hour. 80% 68% 60% 70% 30% 20% The average Machine The average Machine26% 40%Machine Sho 10% 20% 11% PARTS YEAR? WHAT ARE YOUR SHOP'S BUSIEST MONTHS DURING estimates sales PARTS SALES BREAKDOWN Shop has been in Shop THE SALES BREAKDOWN charge an av 20%80% business for 26 years. revenue of $231,250.25 70% 10% 70% 0% WHICH SOCIAL MEDIA SITES DO YOU USE 30%of $50 an ho 80% WHAT ARE YOUR SHOP'S BUSIEST MONTHS DURING THE YEAR? PARTS SALES BREAKDOWN 18% 68% in 2013. TO PROMOTE YOUR PARTS SALES BREAKDOWN BUSINESS? WHAT ARE YOUR SHOP'S BUSIEST MONTHS DURING THE YEAR The 60% 70% 10%70% 80% average Machine 0% Machine Shops 71% The average Machine 60% 70% 20% 68% 80% Shop estimates sales 9% 9% Shop has been in 9% charge an average 70% 90% 91% 68% 59% June May April March January Online December January October November June October September May September August July August July March July December November Phone Orders May May February June March April 25% of Machine HubGarage Facebook HubGarage 33% 38% 10% Shops plan to raise their prices in 2013. 25% 13% 0% r HubGarage Google+ Facebook t y y June October Online April September March February In-Store October November August September July July August June June April 38% 20% 33% 0% l y 33% their prices in 2013. 33% 13% y February Phone Orders In-Store Twitter YouTube Google+ LinkedIn March March 38% 30% use social media to use social media to promote their business. promote their business. 0% e Orders Shops have a have a website Shops website for their business. for their business. HRR_Jan/Feb13_Pages1-63b.indd 14 33% Shops plan to raiseraise Shops plan to 0% their prices in 2013. 0% 0% 37% of Machine Shops Shops 37% of Machine In-Store 63% of Machine 63% of Machine 33% 20% 33% r 10% 33% 33% r 0% 30% r 25% 0% 13% 37% of M use social promote t use social media to 40% promote their business. 40% Facebook Google+ October November September October 10% 20% Hotrod & Restoration January/February 2013 8% Online plan to expand their businesses in 2013. WHICH SOCIAL MEDIA SITES DO YOU USE 10% TO PROMOTE YOUR BUSINESS? of of Machine 25% 25% Machine 13% 0% 40% 30% 20% 25% 13% 50% 33% Google+ 63% 25% December 0% 20% 10% 60% 50% 13% 30% 38% November December 25% 38% 38% 33% HubGarage 14 0% 25% 38% 38% Facebook 10% 13% 10% Phone Orders 20% PhoneIn-Store Orders 30% 20% 75% 75% 33% 30% 38% 30% 20% 10% 8% Online In-Store Online 40% 0% 30% 49% 16% of Engine Builders 40% 50% 70% 40% 40% 59% 50% 8% 0% 80% 50% August September 10% 50% 25% WHICH SOCIAL MEDIA SITES DO YOU USE WHICH SOCIAL MEDIA SITES DO YOU USE TO PROMOTE YOUR BUSINESS? 40% July August 10% 60% 38% 38% 37% of Machine Shops TO PROMOTE YOUR BUSINESS? TO PROMOTE YOUR BUSINESS? WHAT ARE YOUR SHOP'Sfor their business. DURING THE YEAR? BUSIEST MONTHS June July 20% 49% 38% use social media to promote their business. WHICH SOCIAL have a SITES DO YOU USE Shops MEDIA website 75% 63% April May 20% 60% 50% 49% March April 30% 60% 30% 70% 75% 75% May June 40% 63% February March 40% 0% 63% of Machine 75% 70% 70% 59% 59% PARTS SALES BREAKDOWN January 50% 13% WHAT ARE YOUR SHOP'S SHOP'S BUSIEST MONTHS DURING THE YEAR? WHAT ARE YOUR BUSIEST MONTHS DURING THE YEAR? 80% January February 60% 10% 25% 0% 38% 37% of Machine Shops Shops have a website for their business. 80% 25% 13% 50% Shops have a website 37% of Machine Shops their business. for use social media to promote their business. 63% of Machine 70% 20% 63% of Machine for their business. PARTS SALES BREAKDOWN PARTS SALES BREAKDOWN January Twitter YouTube LinkedIn Builders plan0% raise to their prices in 2013. 38% 20% Google+ in 2013. 2013. in 40% 13% 38% 10% 50% 25% 37% of Engine The average Machine Machine Shops Machine Shops Shops Machine Shop estimatesaverage sales charge an average charge charge an average an $50 of $50 an hour. an hour. revenueofof $231,250.25 63% of Machine of $50 an hour. in 2013. Shops have a website 8% 30% 20% 10% 11% 63% January 26 0%30% 8% 13% February 16% of Engine Builders Builders plan to raise The average Machine expand their plan to The The in 2013. Builders 16% ofThe average Machine Engine their 37% ofThe average Machine prices in Engine average Machine 2013. businessesaverage Machine Shop has been in Shop has Shop expand their Shop estimates Builders Shop has raise inbeen in plan to been plan toestimates sales sales business forbusiness for business years. years. revenue of in 2013. revenue of $231,250.25 26 for 26 years. their prices in 2013. businesses $231,250.25 40% 38% 18% 63% 50% Phone Orders 37% of Engine Google+ % 0% 18% 26% 75% 75% 25% 0% 50% 10% 10% 8% 0% Facebook Segment Snapshot: Machine Shops 10% 20% 60% 20% In-Store 0% 9% February 9% 20% Phone Orders 9% 30% 30% February 18% Online 10% 0% January Phone Orders 20% 49% 0% 10% 16% of40% 49% Engine Builders 40% 8% plan to expand their 0% businesses in 2013. January Builders plan to raise their prices in 2013. 50% 50% In-Store Online 37% 30% of Engine Twitter YouTube LinkedIn Google+ Facebook 0% 10% 60% 59% 59% 10% 60% WHAT ARE YOUR SHOP'S BUSIEST MONTHS DURING THE YEAR? 26% 75% 30% 75% 32% 30%70% 26% 75% Engine 16% of Engin 40% 37% of 63% 0% 50% Builders50% to raise plan plan to expand 50% WHAT ARE YOUR SHOP'S BUSIEST MON businesses in 2 30% their prices in 2013. 40% 32% 80% 50% 20% 70% January 10% 40% 0% 50% 40%80% 60% May 60% 10% 20% 50% 58% 50% 42% 26% of $50 an hour. 75% 49% 50% 58% 55% May 20% 55% 60% April 11% 0% 10% Online 9% Phone Orders 9% 70% 20% 30% In-Store Phone Orders 9% 55% PARTS SALES BREAKDOWN 30% 10% 20% 11% 50% 42% in 2013. 70% PARTS SALES BREAKDOWN 30% 40% 70% 30% 18% 10% 49% 40% 50% 40% 60% 20% 30% 20% Facebook 50% 30% $231,250.25 revenue of 71% 68% 55% 59% 50% 60% 40% 50% 70% 30% 40% Online business for 26 years. 60% 70% 0% 60% 80% In-Store 50% 60% Online Engine Builders charge an average Engine Engine 31% hour. of $72 anofBuilders Builders charge an average use social media to of $72 their business. promotean hour. 30% 50% The average 71% Shop estima PARTS SALE revenue of $ in 2013.55% 30% 40% 60% WHAT ARE YOUR SHOP'S BUSI 70% The average Machine 70% 68% Shop has been in 60% 50% business for 26 years. The average Machine The average Machine Machine Shops 60% The average Engine The average Engine Engine Builders 70% 55% Shop has been in Shop estimates sales charge an average 50% 40% Builder has been in Builder estimates sales charge an average business for 26 years. revenue of $231,250.25 of $50 an hour. 50% business for 29 years. revenue of $283,536.80 of $72 an hour. 60% in 2013. 42% 40% 30% in 2013. 30% 40% 50% 80% 70% 16% of Engine Builders plan to expand their PARTS SALES BREAKDOWN in 2013. businesses 91% The average Engine 70% Builder estimates sales 54% of The of $283,536.80 60% Engine revenue average Engine in 2013. Builders Builderaestimates sales have website or their revenue of $283,536.8050% business. in 2013. USE 90% Online In-Store social media to mote their business. 37% of Engine use social media to promote their business. WHICH SOCIAL MEDIA SITES DO YOU USE TO PROMOTE YOUR BUSINESS? % of Engine Builders WHICH SOCIAL MEDIA SITES DO YOU USE TO PROMOTE YOUR BUSINESS? 31% of Engine Builders Google+ Facebook Builders have a website for their business. Engine Builders charge an average of $72 an hour. 9% 0% 54% of Engine The average Engine Builder estimates sales revenue of $283,536.80 in 2013. 18% Segment Snapshot: 10% Engine Builders 9% Phone Orders 80% In-Store use social media to promote their business. April e 1/25/13 2:43 PM

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