Hotrod & Restoration

January/February '13

Issue link: http://read.uberflip.com/i/107930

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The average Retailer/ Speed Shop has been in business for 25 years. WHAT WAS THE MOST POPULAR PRODUCT CATEGORY AT YOUR BUSINESS IN 2011? The average Retailer/ Speed Shop estimates sales revenue of $461,000.18 in 2013. 23 Chassis, Suspension & Brakes > 29% 29 12 Electrical & Electronic Components > 6% 6 Engines & Engine Components > 12% 12 18 Paint, Body & Exterior > 18% Wheels & Tires > 12% n n n n INDUSTRY STATISTICS Other > 23% PARTS SALES BREAKDOWN WHAT WAS THE MOST POPULAR WHAT ARE YOUR SHOP'S BUSIEST MONTHS DURING THE YEAR? PRODUCT CATEGORY AT 23 29 80% YOUR BUSINESS IN 2011? 60% The average Retailer/ Speed Shop estimates 50% 52% sales revenue of $461,000.18 in 2013. 40% The average Retailer/ Speed Shop has been in business for 25 years. Chassis, Suspension & Brakes > 29% 12 70% Electrical & Electronic Components > 6% Engines & Engine 36% 60% Segment Snapshot: Retailers/Speed Shops Components 30% > 6 12% 12 18 59% Paint, Body & Exterior > 18% 20% 18 Shops plan to raise their prices in 2013. December November October September August July June May April March November October December September November December August October November October December September July August June November September August July July May October September August June June April July May May March April June April February March May March January December November October December 18% 12% December November October September August July Twitter June YouTube May LinkedIn Google+ March 70% 60% DO YOU USE PROMOTE YOUR BUSINESS? 14% 60% of Retailers/Speed 20% 0% 29% 14% 14% Twitter Twitter LinkedIn 0% 0% LinkedIn LinkedIn Facebook 14% Facebook Facebook Facebook 14% 14% 14% 10% 29% 29% 29% 29% 29% Twitter 20% YouTube YouTube Google+ 20% 20% 10% 10% YouTube 30% Twitter TO 40% 70% 40% of Retailers/Speed 80% 80% 80% 100% 0% 80% 24% 100% 90% 30% 14% 30% 10% 100% 90% Shops plan to expand their businesses in 2013. 35% 20% of Retailers/Speed 50% 50% 50% Shops plan to expand WHICH SOCIAL MEDIA29% 29% their businesses in SITES 2013. 40% 40% 20% 20% of Retailers/Speed 100% 60% 60% Twitter YouTube 30% 29% 12% 12% 12% 0% 100% 100% Google+ Shops have a website for their business. LinkedIn Google+ 81% of Retailers/Speed Facebook Shops plan to raise their prices in 2013. 40% 18% 18% WHICH SOCIAL MEDIA SITES DO DO YOU USE WHICH SOCIAL MEDIA TO PROMOTE YOUR BUSINESS? SITES YOU USE TOTO PROMOTE YOUR BUSINESS? PROMOTE YOUR BUSINESS? 70% 70% 14% 0% 29% 90% 90% 29% 50% 40% of Retailers/Speed 18% 24% 18% WHICH SOCIAL MEDIA SITES DO YOU USE 14% 14% 10% TO PROMOTE YOUR BUSINESS? WHICH SOCIAL MEDIA SITES DO YOU USE 60% 14% 10% 70% 24% 24% 20% February January 20% Shops plan to raise their prices in 2013. 30% 0% 100% 50% Shops have a website 81% of Retailers/Speed100% for their 81% of Retailers/Speed business. Retailers/Speed 81% of Shops have a website 100% 90% Shops have a website 100% 29% 35% 24% 47% 12% April Facebook 81% of Retailers/Speed 40% YouTube 12% 53% 12% Google+ Google+ 10% 60% 53% 53% LinkedIn 70% 35% 29% 20% 80% 47% 0% 50% 0% 0% 40% Shops have a website for their business. for their business. for their business. 80% 30% 40% of Retailers/Speed 20% 70% 10% 60% 10% 30% 12 59% 29% 29% 0% WHICH SOCIAL MEDIA SITES DO YOU USE TO PROMOTE YOUR BUSINESS? 59%59% September 35% February April February 100% February January 20% 20% 50% Other > 23% Wheels & Tires > 12% Other > 23% 6 18% August July June May April 20% Wheels & Tires > 12% 53% 53% 59% 53% 50% 53% 53% 53% 53%53% 100% 53% 53% 53% 53% 100% 47% 47% 47% 40% 90% 35% 35% 30% 35% 35% 35% 35% 29% 80% 59% 29% 12%10% 10% 12% 12% WHICH SOCIAL MEDIA SITES DO YOU USE TO 40% YOUR BUSINESS? PROMOTE 90% Phone Orders In-Store 30% 30% February 100% Shops have a website for their business. 60% 30% January January March 10% 81% of Retailers/Speed 40% 40% 40% Phone Orders 0% 6 12 BodyOther > 23% 18% & Exterior WHAT BUSIEST SHOP'S BUSIEST MONTHS > 23% 35% WHAT ARE YOUR SHOP'SARE YOUR MONTHS DURING Other DURING THE YEAR? THE YEAR? WHAT ARE YOUR SHOP'S BUSIEST MONTHS DURING THE YEAR? 60% 50% 50% January Online 19% Online 10% for their business. 0% 0% 0% March 10% 10% 36% February 19% 19% 19% 29 WHAT ARE YOUR SHOP'S BUSIEST MONTHS DURING THE YEAR? 12% 60% 60% 80% 60% In-Store 30% 20% 20% 70% 36% Paint, Body & Exterior 18% Paint, 70% 70% 70% 20% 81% of Retailers/Speed 19% Shops have a website 70% 50% Phone Orders Phone Orders Online 10% 36% 0% In-Store Online Online 40% 36% 36% 30% 30% 52% 30% 30% 20% 12% 47% 80% WHAT ARE YOUR SHOP'S BUSIEST MONTHS DURING THE YEAR? 24% 80% 80% 80% 40% January 40% 52% 40% 40% 10% In-Store 50% 29 Phone Orders In-Store Online PARTS SALES BREAKDOWN 40% SALES BREAKDOWN PARTS 60% 60% SALES BREAKDOWN 35% PARTS 60% 30% 60% 50% 29% 52% BREAKDOWN 50% 52% 50% 20% 52% Phone Orders In-Store Phone Orders In-Store Online 50% 0% 47% $461,000.18 PARTS SALES BREAKDOWN PARTS SALES 20% 53% 40% WHAT WAS POPULAR WHAT WAS THE MOST POPULAR MOST POPULAR 10% WHAT WAS THE MOST THE The The PRODUCT CATEGORY WHAT WAS THE MOST POPULAR AT 35% AT 35% The average Retailer/ average Retailer/ The average Retailer/average Retailer/ PRODUCT CATEGORY The average Retailer/ The ARE YOUR SHOP'S BUSIEST average PRODUCT YOUR BUSINESS IN 2011? 23 23 CATEGORY 23 AT WHAThas been in Retailer/ MONTHS DURING THE YEAR? 29 30% Speed Speed The0% Shop Retailer/ inShop average has been The average Retailer/ PRODUCT CATEGORY AT YOUR BUSINESS IN 2011? 23 Speed Speed Shop estimates Shop estimates 29% 29 YOUR BUSINESS IN 2011? Speed Shop has been in 80% Shop has been in Speedyears. estimatesestimates revenue of YOUR BUSINESS IN 2011? business for 25 Shop Speed Shop sales Speed for 25 years. WHAT WAS THE MOST POPULAR business sales revenue of 52% Chassis, Suspension & Brakes > 29% 24% > Chassis, AT & 12 business for The PRODUCT CATEGORY Suspension23 Brakes 29% years. average Retailer/25 years. salesThe averagesales revenue of in$461,000.18 in 2013. business for revenueRetailer/ 20% of 12 $461,000.18 2013. > Chassis, Brakes > 29% 29 70% Chassis, Suspension Electronic 12 YOUR BUSINESS IN Suspension & Components > 6%Components 6% 6 Electrical 2011? Electrical & & Brakes > 29%18% & Electronic Speed Shop has been in Speed Shop $461,000.18 in 2013. estimates 12 6 12% in 2013. > 6% Electrical & Electronic Components Engine Components > 12% Engines & business for 25 years. sales revenue of 10% 12% Engines> &Electronic Components Engine Components > 12 18 Electrical Engine Components > 12% 12% > 6% 18 Chassis, Suspension & Brakes& 29% 36% Engines & 12 $461,000.18 in 2013. 12 60% Paint, Body & Exterior > 18% 18 > Electrical & Electronic Components > Paint, Body & Exterior 18%6 6% 59% Paint, Body & Exterior > 18% Wheels & Tires Engines & Engine Components > 12% > 12% 0% 18 Wheels18 Tires > 12 & 12% Engines & Engine Components > 12% 53% 53% 53% 50% Wheels & Tires > 12% > Other > 23% > 25 60% 53% 53% Other > 23% 19% PARTS SALES BREAKDOWN 19% Wheels & Tires > 12% 50% Shops plan to expand their businesses in 2013. Hotrod & Restoration January/February 2013 50% 40% of Retailers/Speed of Retailers/Speed 40% Shops plan to raise their plan to raise their Shops 40% 40% of Retailers/Speed prices in 2013. prices in 2013. Shops plan to HRR_Jan/Feb13_Pages1-63b.indd 18 raise their prices in 2013. 30% 20% of Retailers/Speed of Retailers/Speed 20% Shops plan to expand Shops plan 20% of Retailers/Speed to expand their businesses in 2013. their Shops plan to expandbusinesses in 2013. their businesses in 2013. 1/25/13 2:44 PM

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