Hotrod & Restoration

January/February '13

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The average Upholstery/ Trim/Interior Shop estimates sales revenue of $149,193.97 in 2013. The average Upholstery/ Trim/Interior Shop has been in business for 30 years. Upholstery/Trim/ Interior Shops charge an average of $55.56 an hour. n n n n INDUSTRY STATISTICS PARTS SALES BREAKDOWN The average Upholstery/ Trim/Interior Shop works on an average of 33 vehicles annually. WHAT ARE YOUR SHOP'S BUSIEST MONTHS DURING THE YEAR? Segment Snapshot: Upholstery/Trim/Interior Shops 80% 90% WHICH SOCIAL MEDIA SITES DO YOU USE of PROMOTE 48% of48% TO Upholstery/ YOUR BUSINESS? of43% of Upholstery/ Upholstery/ 43% Upholstery/ Trim/Interior Trim/Interior Shops Shops 70% have a for have a website website for their business. their business. 60% 62% 48% of Upholstery/ 40% 10% 54% 0% 23% 31% 23% 16% of16% of Upholstery/ Upholstery/ Trim/Interior Trim/Interior Trim/Interior Shops Shops Trim/Interior Shops Shops WHICH SOCIAL MEDIA SITES DO expand their plan to YOU USE plan their plan to expand their plan to raise to raise their TO PROMOTE YOURbusinesses in 2012. BUSINESS? prices in businesses in 2012. prices in 2012. 2012. 70% 37% of Upholstery/ 54% Trim/Interior Shops plan to raise their prices in 2012. 30% 8% 8% 8% 31% 23% 20% HRR 10% 8% 0% 1/25/13 2:44 PM July June May April March December 37% of37% of Upholstery/ Upholstery/ 40% 23% ram rage edIn le+ December February November September October September August September social media to promote their business. 31% 0% ook December November October September August July June have a website for their business. Instagram 20% 31% Hotrod & Restoration January/February 2013 10% HRR_Jan/Feb13_Pages1-63b.indd 20 Trim/Interior prices in 2012. Shops Trim/Interior Shops 43% of Upholstery/ plan to expand their Trim/Interior Shops businesses in 2012.use HubGarage 20% 16% of Upholstery/ LinkedIn 30% 0% 37% of Upholstery/ Google+ 40% 10% 8% 62% 30% Instagram Facebook 20% 0% Trim/Interior Shops plan to expand their businesses in 2012. Instagram 50% 10% Trim/Interior Shops 62% 60% plan to raise their prices in 2012. 50% HubGarage Instagram 30% 40% 20% 9% 40% LinkedIn HubGarage 60% 0% 37% 37% 16% of Upholstery/ HubGarage 40% 80% 30% 37% of Upholstery/ LinkedIn Google+ 70% 19% 50% 37% 50% LinkedIn 10% 50% 31% 60% 62% 62% WHICH SOCIAL MEDIA SITES DO YOU USE TO PROMOTE54% BUSINESS? YOUR 23% 54% Facebook Google+ 20% 60% Facebook 30% 70% Google+ 70% 40% 30% Trim/Interior Shops use Trim/Interior Shops Trim/Interior Shops use social media to promote social media to promote plan48% of Upholstery/ to raise their their business. their business. 43% of Upholstery/ Trim/Interior Shops Trim/Interior Shops use 54% have a website for social media to promote 50% WHICH SOCIAL MEDIA SITES USE their business. their business. WHICH SOCIAL MEDIA SITES DO YOU DO YOU USE TO PROMOTE YOUR BUSINESS? TO PROMOTE YOUR BUSINESS? 50% 50% 50% 53% 0% Trim/Interior Shops use social media to promote their business. January Online In-Store 43% of Upholstery/ 0% 77% 73% 60% October November 10% 0% 10% 0% January Trim/Interior Shops have a website for their business. In-Store Online 48% of Upholstery/ 30% 20% 10% 10% Online 0% 20% 70% 60% 53% 53% August 9% 9% 60% 40% July August 0% 9% 20% Phone Orders 10% 0% 30% 20% 19% 30% 30% 30% Facebook 10% Phone Orders In-Store Phone Orders 20% 10% 40% 40% 40% 30% 30% 19% 19% 40% 83% 80% 80% 60% July 20% 20% 40% 80% 70% Phone Orders June July June 40% 80% 77% 73% May 60% 50% 80% 80% 80% 77% 77% 50% March April 30% 50% 70% 83% In-Store May June 30% 30% 50% 73% 60% 70% 83% May 40% 73% 60%70% 70% 70% 0% 60% 70% April 50% 40% 80% March 40% 80% 70% In-Store Online 50% 50% 80% 10% WHAT ARE YOUR SHOP'S BUSIEST MON 90% 77% 83% Online April May 60% 20% March February 60% 77% 77% 77% March 70% January February 9% 70% 70% 80% February 80% 30% 90% 90% 90% Phone Orders 80% 80% 37% WHAT ARE ARE YOUR SHOP'S MONTHS MONTHS DURING WHATWHAT PARTSYOUR BUSIEST BUSIEST MONTHS DURING THETHE YEAR? ARE YOUR SHOP'S SHOP'S BUSIEST DURING THE YEAR? YEAR? SALES BREAKDOWN 30% 19% Upholstery/Trim/ Interior Shops charge an average of $55.56 an hour. 50% 40% April PARTS SALES BREAKDOWN PARTS SALES BREAKDOWN PARTS SALES BREAKDOWN 60% 20 for 30 years. $55.56 an hour. $55.56 an hour. 53% 40% 20% 0% The average Upholstery/ The averageUpholstery/ Shop Upholstery/ The Trim/Interior The averageaverage Upholstery/works Trim/Interior Shopaverage of Trim/Interior Shop Trim/Interior Shop works works on an on an of estimates salesvehicles of on an averageaverage ofannually. 33 revenue 60% annually. 33 $149,193.97 in annually. 33 vehiclesvehicles2013. 50% 30% 10% 80% 80% Upholstery/Trim/ 77% The average Upholstery/ 73% Interior Shops charge Upholstery/Trim/ Upholstery/Trim/ 70% Trim/Interior Shop has Shops charge Interior Interioran average of Shops charge an been in an averageaverage of business of an hour. $55.56 $149,193.97 in $149,193.97 in 2013. 2013. for 30 for 30 years. years. 40% February 50% January 60% 83% 80% The average Upholstery/ The Trim/Interior Shop The averageaverage Upholstery/ 70% Upholstery/ Trim/Interior Trim/Interiorsales revenue of estimates Shop Shop estimates in 2013. estimates sales revenuerevenue of $149,193.97 sales of 60% The average Upholstery/ The Upholstery/ Trim/Interior Shop has Upholstery/ The averageaverage Trim/Interior Shop has Trim/Interior Shop has been in business been in been business for 30 years. in business November December January 70% October 77%

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