Issue link: http://read.uberflip.com/i/1083747
42 POTATO GROWER | MARCH 2019 LET'S GO BOWLING Famous Idaho Potato Bowl showcases America's favorite vegetable Idaho Potato Commission Frank Muir, President & CEO Everyone who watches the Famous Idaho Potato Bowl, either in person or on television, knows who the naming sponsor is, and is encouraged to look for the famous "Grown in Idaho" seal. For more than two decades, college football teams have been traveling to Boise to play their hearts out at the Famous Idaho Potato Bowl, which is for many players one of the biggest events of their lives. The Idaho Potato Commission (IPC) is extremely proud to host these athletes, their families and friends, cheerleaders and band members to help create an unforgettable experience for everyone. And we know it's unforgettable from the support we get from NFL players who have played in the game. These athletes jump at the chance to help promote the game and Idaho potatoes through their personal social media pages by posting photos and/or videos of themselves with big russets and sometimes a Spuddy Buddy or two. Some of the players we've worked with include: • Matt Ryan, Atlanta Falcons • Josh Allen, Buffalo Bills • Kyle Van Noy, New England Patriots • Taysom Hill, New Orleans Saints • Jamaal Williams, Green Bay Packers • Greg Jennings, Retired • Corey Davis, Tennessee Titans In addition to the 20,000 folks in the stands and nearly 2 million fans around the country who watch the game live on ESPN, the IPC's sponsorship generates hundreds of millions of media impressions for the brand all year long through newspaper articles, television news spots, radio programs and social media. It also serves as a platform to promote many of the IPC's other important programs: • The iconic Big Idaho Potato Truck is always parked amidst all the tailgating activities, providing a backdrop for thousands of selfies. • Every year the IPC presents its longtime charity partner RODS, a non-profit organization that helps find homes in the U.S. for orphaned children in other countries with Down syndrome, an oversize check for $25,000 on the field during a timeout. • This year Spuddy Buddy, the IPC's famous mascot who entertains fans from the sidelines, was named the No. 1 college football bowl mascot by SBNation. Additionally, the IPC makes sure that everyone who watches the game either in Boise or on television knows who the naming sponsor is, and is encouraged to look for the famous "Grown in BYU quarterback Zach Wilson accepts the game MVP trophy for the Famous Idaho Potato Bowl from Spuddy Buddy and IPC president Frank Muir.