Potato Grower

March 2019

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WWW.POTATOGROWER.COM 43 2355-30SafeTPull13s.indd 1 1/29/19 11:19 AM AGRI-STOR.COM WASHINGTON IDAHO COLORADO Trust the one with almost 60 Years of Experience. Making a difference in the QUALITY of your storage. POST-HARVEST STORAGE SPECIALISTS Warden Twin Falls Monte Vista Tri-Cities 1.208.733.7000 1.719.850.7783 1.509.349.7000 Blackfoot 1.208.785.7000 RA RA R DO e Vista 50.7783 2355-28AgriStore13s.indd 1 1/29/19 8:24 AM Idaho" seal. • Permanent signage in prominent locations throughout Albertsons Stadium • Nine ESPN television and radio ads • A 30-second IPC welcome message at the beginning of the game • Several public address mentions and video board announcements • Idaho potato logos on the field, in the end zones and on the sidelines and fences • Multiple mentions by the sportscasters • Game day program advertising with the IPC logo on the cover and a three-page spread inside In my opinion, the Famous Idaho Potato Bowl is one of the most exciting of all college football bowl games. Every year, longstanding records are broken and talented young men are scouted by the NFL. In the 2018 game, BYU freshman quarterback Zach Wilson threw a perfect game (18 for 18, 317 yards, four touchdowns) in defeating the Western Michigan Broncos 49-18. In 2017, Wyoming quarterback Josh Allen declared at the Famous Idaho Potato Bowl that he was entering the NFL draft. He was the No. 7 draft pick and is now the starting quarterback for the Buffalo Bills. The game is unpredictable, it's exciting, it's fun, and it represents what college athletics is all about. More importantly, the bowl game reinforces that Idaho potatoes are the premier way for athletes and fans alike to fuel up with America's favorite vegetable. Idaho potato mascot Spuddy Buddy stunts with the Western Michigan cheerleaders at the 2018 Famous Idaho Potato Bowl.

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