Northshore Magazine

Northshore March 2019

Northshore magazine showcases the best that the North Shore of Boston, MA has to offer.

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NORTHSHOREMAG.COM 68 MARCH 2019 PHOTOGRAPHS, TOP TO BOTTOM BY DOUG LEVY, COURTESY OF TINY TAGS Moms can be notoriously hard to shop for. What do you get the person who does so much for you, day in and day out, all year long? You know you'd love to find that special standout gift, but it's an arduous task. Well, get ready to check at least one major to-do off your holiday list, because this search is complete. Enter Tiny Tags, a company creating personalized jewelry in timeless styles, who has made it their mission to "celebrate the journey of motherhood." Local to Massachusetts, the company CELEBRATING MOMS Tiny Tags brings classic jewelry designs to the matriarch of the family. BY LAUREN TORLONE MAHONEY was brought to life by founder and creative director Melissa Clayton following the birth of her son. Clayton was in search of a "mommy necklace" bearing her son's name, and she was also looking for high quality, true craftsmanship, and design. When she found these qualities were lacking in many of the existing options she saw, she decided she could do better. It was then that Clayton (a former CPA) began to focus her energy on this new venture in earnest. Tiny Tags was born soon after, with the goal of bringing simple and classic jewelry designs to moms. Each piece is made in Massachusetts. Tiny Tags uses a sophisticated laser machine to engrave each tag, so the tag is never touched during this stage of production. Ultimately, each tag is personally handled 14 artisans, through a labor-intensive process but also ensures the quality of every piece. Some of the brand's most popular styles include the skinny bar and the circle pen- dant, which allow for personalization with names and dates. Metal options include 14k yellow gold, rose gold, white gold, 24k gold plated, and sterling silver. ere are a multi- tude of necklace styles with front and back engraving available that adhere to the princi- ples that have been guiding Clayton from the start: keeping classic design and quality front and center. For many moms, the Tiny Tags necklace has become a staple jewelry piece, a notion that suits Clayton just fine. "We are not a trendy piece of jewelry that you might wear one season and not the next," she explains. Deciding to focus on mothers is what Clayton describes as being "most authentic to [her] heart." At its core, Tiny Tags is about all types of mothers, be they expectant moms, new moms, mothers who have lost a child, grandmothers, or other caregivers. Clayton's focus on mothers and all they do is something she feels strongly about, which is why she wanted Tiny Tags to be a company that cares about and gives back to families in meaning ful ways. Among the company's numerous charitable initiatives is their MaxLove Project Collection, a special line of pieces where 100 percent of the proceeds benefit the MaxLove Project, a nonprofit committed to supporting children and families fighting pediatric cancer. Be sure to check out the Gift Guide section of their website, which features necklace and bracelet ideas for everyone from moms to grandmothers. e Tiny Tags website even features a "Drop a Hint" button, perfect for any potential gift recipients who may want to offer a little guidance to a gift giver. CONTACT tinytags.com Melissa Clayton began Tiny Tags to celebrate mothers. S H O P + R E N E W

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