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eBOOK_MCA_MARAPR19

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CHAIRMAN AND CHIEF EXECUTIVE OFFICER THOMAS L. KEMP CHIEF FINANCIAL OFFICER LISA COHEN PRESIDENT, TRAVEL GROUP ROBERT G. SULLIVAN CHIEF DIGITAL OFFICER MATTHEW YORKE EXECUTIVE VICE PRESIDENT/GROUP PUBLISHER DAVID BLANSFI ELD EXECUTIVE VICE PRESIDENT/EDITORIAL DIRECTOR ARNIE WEISSMANN SENIOR VICE PRESIDENT/CHIEF CONTENT DIRECTOR LORI CIOFFI SENIOR VICE PRESIDENT, HUMAN RESOURCES JANINE L. BAVOSO SENIOR VICE PRESIDENT, PRODUCT DEVELOPMENT & PRODUCTION ROBERTA MULLER SENIOR VICE PRESIDENT, IT INFRASTRUCTURE & OPERATIONS RICH MASTROPIETRO VICE PRESIDENT, INFORMATION PRODUCTS GROUP SHEILA RICE VICE PRESIDENT, DATABASE PRODUCTS ELIZABETH KOESSER Published by NORTHSTAR TRAVEL MEDIA SINGAPORE PTE LTD SINGAPORE 91 Bencoolen Street, #05-08 Sunshine Plaza, Singapore 189652 • TEL: (65) 6801 0450 FAX: (65) 6801 0469 BEIJING Room 024, Building 8, Qijiayuan Diplomatic Compound, No.9 Jianguomenwai Street, Chaoyang District 100600, China • TEL: (8610) 8532 3611 | FAX: (8610) 8532 5293 SHANGHAI Room 2553, The Headquarters Building, No.168 Central XiZhang Road, Shanghai 200001, China • TEL: (8621) 5179 8360 | FAX: (8621) 5179 8360 Head Office 100 LightingWay, Secaucus, N.J. 07094-3681 U.S.A. • TEL: ( 201) 902-2000 M&C/Asia ISSN 2424-8215 MCI(P) 003/09/2018 PPS 1871/11/2015 (025607) is published on a bi-monthly basis by Northstar Travel Media Singapore Pte Ltd, located at 91 Bencoolen Street, #05-08 Sunshine Plaza, Singapore 189652. All rights reserved. Please address all subscription mail to the above address. Alternatively, you can fax to +852 3020 5794 or go online at: www.meetings-conventions-asia.com/subscribe For reprints or copyright permission contact M&C Asia at +65 6801 0450 or email to reprint@ntmllc.com Printed by Times Printers Private Limited (L007/08/2018) A PUBLICATION OF NORTHSTAR TRAVEL GROUP VICE PRESIDENT/GROUP PUBLISHER, ASIA Irene Chua Tel: (65) 6801 0451 | ichua@ntmllc.com EDITORIAL EDITORIAL DIRECTOR Yeoh Siew Hoon Tel: (65) 6801 0450 | syeoh@ntmllc.com EDITOR-AT-LARGE Ian Jarrett Tel: (618) 9433 6455 | ian.jarrett@travelweekly.com ASSISTANT EDITOR Lee Xin Hui Tel: (65) 6801 0453 | xinhui.lee@ntmllc.com REPORTER Naomi Neoh Tel: (65) 6801 0461 | naomi.neoh@ntmllc.com CONTRIBUTORS Will Chin, Catharine Nicol ART DIRECTOR Lim Bee Bee Tel: (65) 9750 8405 | bb.bbcreative@gmail.com SALES & MARKETING REGIONAL SALES MANAGER Kevin Ng Tel: (65) 6801 0459 | kevin.ng@ntmllc.com REGIONAL SALES DIRECTOR Ng Whey Whey Tel: (65) 6801 0460 | whey.ng@ntmllc.com ASSOCIATE MANAGER, MARKETING AND EVENTS Melanie Ong Tel: (65) 6801 0458 | melanie.ong@ntmllc.com SALES & EVENTS ASSOCIATE Mondre Yuen Tel: (65) 6801 0454 | mondre.yuen@ntmllc.com AD TRAFFIC AND PRODUCTION COORDINATOR Rena Koh Tel: (65) 6801 0455 | rena.koh@ntmllc.com; Pauline Goh asiaproduction@ntmllc.com IT & DIGITAL DIGITAL & IT OPERATIONS Jake Mak Tel: (65) 6801 0464 | jake.mak@ntmllc.com CHINA OFFICE BUSINESS DEVELOPMENT DIRECTOR (Shanghai) Roger Wang Tel: (8621) 5179 8360 | roger.wang@ntmllc.com EDITORIAL DIRECTOR Susan Li Tel: (8610) 8532 3611 | susan.li@ntmllc.com MEDIA REPRESENTATIVES HONG KONG/MACAU/TAIWAN ZAM International - Manna Ma Tel: (852) 9731 2090 | manna.ma@ntmllc.com INDIA MHI Communications - Smriti Khanna Tel: (9198) 1040 7483 | skhanna@mhi.com.hk JAPAN R Project Incorporated - Hiroki Fukunaga Tel: (81) 90 4958 0658 | hirokif@rprojectinc.com KOREA Young Media Inc - Keon Chang Tel: (822) 2273 4833 | ymedia@chol.com MIDDLE EAST The MediaVantage - Lenora Bennis Tel: (971) 52 846 6212 | lenora@themediavantage.com PHILIPPINES MMPR Media Group, Inc - Marie Monozca Tel: (63) 917 328 7658 | marie@mmprmedia.com AUDIENCE DEVELOPMENT AUDIENCE DEVELOPMENT DIRECTOR - ASIA Patti Mo | patti.mo@ntmllc.com DATABASE & FULFILLMENT MANAGER Zoe Chu | zoe.chu@ntmllc.com FINANCE ASIA FINANCE MANAGER Julia Tham Tel: (65) 6801 0452 | julia.tham@ntmllc.com M&C Asia is BPA audited, with 10,100 print circulation and 11,176 eNewsletter circulation as of Dec 31, 2018. Around the world, BPA is the preferred third-party auditor for advertiser-supported business publications (including print and digital editions). BPA verifies paid, controlled, or any combination of paid and controlled circulation, and reports the data in a single Brand Report. Founded in 1931 BPA Worldwide is an independent, not-for-profit, self- regulating organization governed by a tripartite Board. Editor's Note 1 MAR-APR 2019 MEETINGS & CONVENTIONS MCMAG-ASIA.COM I WELCOME YOUR COMMENTS. SEND EMAIL TO XINHUI.LEE@NTMLLC.COM Lee Xin Hui ASSISTANT EDITOR A s planners, it's easy to get caught up with all the little details that go into producing the next successful event. But every once in awhile, it pays to pause and think for a moment, "Why do people attend events in the first place?" The truth is, participant agendas can be completely different. In the 'Future Meeting Space' report (p6), German Convention Bureau highlights the importance of recognising different attendee types, and individually responding to their requirements as this varies – depending on their age, personality, tech-savviness and career ambition. I just came back from the AIME trade show in Melbourne. While there were plenty of insightful educational sessions on offer, what I personally valued most was the chance to connect with industry folks, on and off the show floor, and learning about what they're doing at the moment to change things up in their businesses. If networking, efficient appointments and experiential activities sound like your cup of tea, I highly recommend our upcoming event, M&C Asia Connections (p5), which will be bringing together qualified meetings and incentive professionals planning programmes in Asia and reputable suppliers based in the region. "Through MCAC 2019, planners and suppliers from the world over will share ideas and make invaluable connections. We are looking to ride that momentum to even greater heights and forge better, more lasting connections between our participants," noted Irene Chua, vice president Asia of Northstar Travel Group. I look forward to seeing more of you around (in person). Face Time

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