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Cover Story Integrated Resorts 28 MAR-APR 2019 MEETINGS & CONVENTIONS MCMAG-ASIA.COM WHAT'S NEW When South Korea's Paradise City opened its doors in April 2017, only the Paradise Hotel & Resort, Paradise Casino and convention centre were available. It wasn't until September 2018 did Paradise City truly live up to its name and come alive. The second phase of openings saw the opening of ART PARADISO (a luxury boutique hotel), CIMER (a Korean-style destination spa), CHROMA (largest club in Northeast Asia), STUDIO PARADISE (a multi-purpose studio), CULTURE PARK and many other facilities. It is truly a city within a city. EVENT HIGHLIGHT Paradise City hosted the 2018 UL International Crown, which happened from October 4 to 7, 2018. The event saw professional golfers from eight countries, LPGA sponsors, VIPs and over 100,000 visitors. The Ladies Professional Golf Association (LPGA) was the main organiser of the event. While Paradise City did not run the tournament itself, various venues were utilised for ancillary events. For example, the gala dinner for the tournament was held at Paradise City's Grand Ballroom, which holds up to 1,824 people in a theatre setting. Other venues like the Emerald banquet room, Rubik (a music lounge) and Safari Park PARADISE CITY SPACES AT A GLANCE • Total site area: 330,000sqm • Key facilities: Paradise Hotel & Resort, Paradise Casino, Convention Center, Art Paradiso, CIMER, CHROMA Paradise Art Space, Plaza, Studio Paradise, Culture Park, Wonder Box • Total meetings space: 2,940sqm (Grand Ballroom, Sapphire and Emerald banquet rooms, five meeting rooms) • Capacity: Up to 2,888 Korean boyband BTS at the Asia Artist Awards held at Paradise City. Restaurant SERASÉ and LOUNGE & BAR SERASÉ at ART PARADISO. (an entertainment venue) were utilised as well. Paradise City also provided catering at the Jack Nicklaus Golf Club for over 1,000 guests. For an integrated resort that's less than two years old, it was a great endeavour indeed. In November 2018, Paradise City was the official partner of Asia Artist Awards and held a red carpet event for 26 singers and groups, as well as 28 actors and actresses. Just earlier this year in January 2019, Paradise City also held the Jaguar 'I-PACE' event. Paradise City pleased guests by providing not only excellent catering service, but also a very unique venue: CHROMA — the largest club in Northeast Asia. "[We] endeavour to contribute to the prosperity of MICE industry in Korea by offering a wide range of tourism infrastructures with easy and quick [access] to the Incheon International airport." — DANIEL HONG, CLUSTER EXECUTIVE ASSISTANT MANAGER - SALES & MARKETING, PARADISE CITY