April May 2019

A fresh resource for people who plan and manage meetings, events, business travel, promotions and incentive programs. Providing you with inspiration, guidance and great ideas.

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42 | Ignitemag.ca | April | May 2019 See how projection mapping was used at the Nature's Best Photography Awards Gala. Scan the QR code on page 32 or visit ignitemag.ca 2. THERE ARE STRONG POTENTIAL BENEFITS A huge buzz remains around projection mapping, says Scott, alongside some great Instagrammable moments. Altogether, she says, "You get a certain amount of earned media because people are taking photographs, and news outlets are picking up that story." Importantly though, compared to other showstoppers like fireworks or balloon releases, projection mapping is more eco-friendly, she says. U ntil recently, most event planners viewed video projec- tion mapping technology as mind-blowing—but out of reach. Early examples were intimidatingly grand. For instance, the shows that have danced across Canada's Parliament Hill Centre Block building since 2010 involved Christie Digital Systems navigating around a six-storeys-high canvas. Yet this technology is increasingly accessible, say industry players like Gavin Downey, senior product manager at Epson America. "Corporate events are actually a very hot space for projection mapping," he says. "The key driver is laser…these brighter, smaller, lighter projectors. And then they're starting to find their way into the hands of highly creative people." So what does it all mean for you? Here's what you need to know: 1. PROJECT MAPPING OFFERS EXCITING EVENT APPLICATIONS Gemma Scott, operations director at Vancouver-based Go2 Productions Inc., says her company often does projection mapping—outdoors and indoors—at major events such as anniversary celebrations and brand launches. Around trends, Scott notes immersive 360-degree experiences, mapping in unusual places like ceilings, storytelling, plus innovation in hologram effects. "People are itching to be the first ones to do true holographic technology." For his part, Downey sees at once bigger, brighter, bolder projects but also smaller, everyday-type mapping, for example, "mapping onto a little table or a coffee cup." VISION QUEST What you need to know to make video projection mapping work for your events by Connie Jeske Crane

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